Together with their partners, the firm aims to set new benchmarks for what a sportsbook platform can get, delivering innovation, profitability, and lasting impact. What does this move from the Casino Business Unit to the Revenue area represent for you and how important is this renewal of the executive leadership for the company’s overall strategy?
I’m excited about the opportunity to play a bigger role in shaping GR8 Tech’s strategic direction. As CRO, I’m drawing on my experience with clients and the market to drive growth and boost profitability on a broader scale. My focus is now more placed on aligning product, operational, and commercial goals so that every solution we deliver is tailored to help our clients succeed in their specific markets. Following a remarkable phase of growth, the leadership transition feels like a progression for the company’s continued success. With a strong foundation already in place, thanks to previous efforts that expanded our client base and boosted revenue, we’re ready to build on that success. The focus now is on taking the company to even greater heights. We’re all about staying on top of our game by refining how we work and focusing on what really matters to our clients. Instead of offering one-size-fits-all solutions, we create custom, high-performance products designed specifically for each market’s unique needs. By collaborating closely across teams and keeping our clients front and center, we aim to deliver results that help our clients not just compete but lead in their markets.
GR8 Tech has not only multiplied its revenue in 2024, but it has also helped its operator partners to grow in that indicator. Can you share some numbers and your assessment on this issue?
2024 was a big year for us at GR8 Tech. One big factor that drove revenue growth was the sportsbook’s margin management, complemented by our robust performance in the online casino segment. Our online casino maintains a solid margin of 3.5%, striking the perfect balance between competitive pricing and strong returns on the games we offer. Our margin management solution for the sportsbook balances player acquisition, retention, and revenue, while allowing operators to adjust margins in real-time. With our personalization engine, operators can fine-tune margins by user segment, sport, or market. On average, operators achieve aggregated margins of 8-10%, with some markets, such as Africa, occasionally reaching higher figures, showcasing the solution’s adaptability in maximizing revenue across diverse regions. I’m proud of how our growth translated into long-term success for our partners. We now have over 45 active projects worldwide, driven by a shared focus on tailored, high-performance solutions. When our clients win, we win.
Which revenue-maximizing strategies should operators implement in order to fully leverage the potential of GR8 Tech’s iGaming platform?
Our sportsbook is a huge asset so integrating it helps operators maximize their offerings. Over time, we’ve gotten really good at managing margins, picking the right content, and using AI to deliver personalized recommendations that keep players engaged while driving in more revenue. Already mentioned margin management tools give operators the flexibility to adjust margins for specific player segments, sports, or events. With our margin management tool, operators can easily adjust margins for specific player segments, sports, or events, leading to a 10-20% boost in GGR. Personalized offers are also improving retention, working in tandem with geo-specific content optimization to achieve greater effect. GR8 Sportsbook’s AI models automatically adjust how sports and events are displayed, even suggesting bet amounts based on player behavior. This has driven a 3% increase in bet volume, a 2-4% rise in parlay bets, and a 10% jump in retention. Personalized, trend-based recommendations keep players coming back for more. I think operators should also put a big focus on localization. We offer geo-specific solutions that are tailored not just to regions but to individual countries. We know that every market has its own needs, preferences, payments, and regulations, so we customize our approach to make sure operators connect with players in the best way possible. It leads to more loyal players and, of course, higher revenue. The beauty of our platform is how everything works together: sportsbook, casino, payments, CRM tools, you name it. The whole system is built to support each other, so everything runs smoothly and drives growth across the board.
What would you say were the company’s main achievements last year and why do you think the firm has reached those goals?
I think our success in 2024 comes down to consistently listening to our clients and adjusting our platform to meet their needs while ensuring we can scale effectively as demand grows. One of our key achievements was making it even easier for our clients to customize their platforms, giving them the flexibility to adapt and succeed in new markets. We rolled out geo-specific solutions, so clients could quickly launch with tailored content, payment options, and bonus systems for sportsbooks and casinos. On top of that, we introduced nearly 200 new features to improve platform performance. The results speak for themselves: GR8 Tech saw incredible growth, with total bets placed growing by 125%, reaching 12.4 billion bets this year. Our platform also proved its scalability, handling millions of bets during the top sporting events of the year. Processing 20,000 bets and 54,000 wallet transactions per second, it consistently performed at its best, even during the busiest times. I think our success last year comes down to consistently listening to our clients and adjusting our platform to meet their needs while ensuring we can scale effectively as demand grows.
There is no doubt that we are in a totally innovative sector, with constant changes and challenges. In this scenario, GR8 Tech is increasingly standing out. How will the company outdo itself in 2025 and continue to surprise the entire industry with its technology?
Our vision for 2025 is clear: to become the global leader in sportsbook platforms by growing with our partners and helping them unlock their full potential. We believe success comes from true collaboration, and that’s why our focus isn’t just on providing a platform; it’s on building lifetime partnerships that drive sustainable growth. To achieve this, we’ll continue to empower our clients with tools and strategies that help them discover new revenue streams. This means delivering geo-specific portfolios tailored to each market’s unique opportunities, refining margin management techniques that maximize profitability, and creating solutions that adapt to evolving player expectations. At GR8 Tech, we see ourselves as partners in innovation, working side by side with operators to identify untapped opportunities and transform challenges into competitive advantages. Whether it’s expanding into emerging markets, optimizing operational efficiencies, or building personalized player journeys, our goal is to give our clients the edge they need to lead their markets. We are committed to growth that is both scalable and sustainable. We’re constantly reimagining how technology can create value, through seamless integrations, data-driven insights, and a platform built to evolve alongside our partners. This is the foundation of our vision: a platform that doesn’t just perform but enables operators to exceed expectations and dominate in a competitive industry. In this sense, 2025 will be a pivotal year for GR8 Tech, and we’re approaching it with ambition and confidence. Together with our partners, we aim to set new benchmarks for what a sportsbook platform can achieve, one that delivers innovation, profitability, and lasting impact.
