The initiative presented to Congress seeks to establish a 10 percent tax on expenditures and a 6 percent tax on the prizes obtained, gaining support from the entire political spectrum.
Mexico.- Deputies from the National Action Party (PAN) of the State of Guanajuato presented a proposal to the local Congress to introduce a new tax on gambling. The initiative presented to the full Congress, seeks to establish a 10 percent tax on the expenditures made by "individuals or legal entities" to participate in games and lotteries with bets; and 6 percent on the prizes obtained.
According to deputies Jorge Espadas and Víctor Zanella, the intention of incorporating this tax is to avoid dependence on gambling and betting. It is a tax that seeks to tax the earnings that people have in casinos, for example, as a mechanism to try to inhibit problematic gambling a bit," explained Deputy Jorge Espadas Galván.
For his part, Deputy Víctor Zanella Huerta said that the essence of the initiative is a health issue to prevent gambling disorder, which starts as an entertainment issue but turns into a vicious circle that brings economic losses, isolation, and anxiety.
The initiative to the Treasury Law seeks to generate greater income for the State, which can be allocated to social programs, prevention and treatment of gambling addiction, as well as to strengthen the institutions responsible for combating organized crime.
Following the presentation of this proposal, parliamentarians from other political parties showed their support for the project, which augurs an easier and faster treatment, in case it progresses to its voting in Congress. Local deputies, Sergio Contreras Guerrero, from the Green Party, and Alejandro Arias Ávila, from the PRI, both coordinators of their faction in the local Congress, showed their support for the proposal, albeit with reservations.
Sergio Contreras said it is necessary to analyze the result of the opinions that arise in its study methodology and work tables and said he does not see it as a bad measure. "We need to review thoroughly. I am not part of the Finance Committee but we will be informed of the work carried out inside the congress so that the day it reaches the plenary we have a stance on whether it is an initiative that we will have to support or have a reservation to generate a modification or outright not support," he advanced.
"If we want gambling and betting to exist in Mexico under what scenarios we want them to occur to be clear that there must be a health policy to follow the pattern of those who already have gambling addiction because not everyone who goes to a gambling place has the disease," he added.
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The turnkey igaming solutions provider announces a year-over-year EBITDA growth of double, revealing milestones and exclusive achievements of 2024.
Press release.- Soft2Bet presented today its Growth Report 2024. The report highlights the notable financial and compliance success, product innovation, industry recognition, and future prospects of its main executives and igaming experts.
In 2024, the company reported an EBITDA that doubled from the previous year, along with a significant increase in the group's consolidated revenues. These achievements reflect the expansion of Soft2Bet and its strengthened presence in regulated markets, as well as its leadership in product innovation and global credibility.
In 2024, Soft2Bet expanded its global presence by obtaining licenses in several key regulated markets. The company entered Ontario and Mexico with B2C licenses and expanded in Sweden with three new B2C licenses. The company also obtained B2B licenses in Greece and Romania, in addition to additional licenses in Sweden. Looking ahead, Soft2Bet made significant strides to enter the US market, with a strategic focus on New Jersey, aligning with its goal of expansion in the growing igaming sector in North America. Likewise, the expansion plan towards Spain will further consolidate its leadership position in Europe, particularly in the field of online sports betting and casino games.
Similarly, in 2024, Soft2Bet secured two significant turnkey agreements in Mexico and Nigeria, in addition to securing its first MEGA partnership with a renowned European operator.
Uri Poliavich, founder and CEO of Soft2Bet, said: "At Soft2Bet, we have redefined traditional gamification through our leading MEGA solution, boosting player interaction. This innovative strategy has had a great impact on the performance of our brand, gaining recognition in the industry, fostering sustainable revenue growth, and maximizing return on investment, while we have successfully expanded into new markets."
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The group's main activities remained unchanged from previous years. Soft2Bet continued to capitalize on what was established in previous periods, mainly the continuous expansion of its licensed presence in new markets both inside and outside Europe. At the same time, its innovative B2B product offerings once again demonstrated their superior quality and effectiveness across the industry. All this is reflected in the unaudited consolidated numbers of 2024. According to precise projections, it is estimated that Soft2Bet's consolidated EBITDA in 2024 will double the figure from the reporting period.
The financial growth of Soft2Bet in 2024 was driven by improvements in its Motivational Engineering Game Application (MEGA) and the launch of artificial intelligence-based tools that personalize game recommendations and promotions. MEGA became an independent solution, allowing operators to implement gamification and advanced retention tools. This resulted in a 65 percent increase in Net Gaming Revenue (NGR), a 45 percent increase in Average Revenue Per User (ARPU), and a 50 percent increase in deposit amounts. Likewise, the Soft2Bet platform enabled accelerated advancement and development, maintaining sustainable growth.
This constant focus on innovation and expansion drove the commercial success of Soft2Bet and earned it recognition throughout the industry. In 2024, Soft2Bet received 38 award nominations, an increase of 322 percent compared to 2023, and 10 awards that highlighted product innovation (an increase of 233 percent).
Soft2Bet's commitment to Corporate Social Responsibility (CSR) drove nine initiatives this year, including blood donation campaigns, breast cancer awareness sessions, community clean-ups, and village revitalization projects. The company donated more than €821,000 to seven NGOs and supported 34 organizations and donors.
In September 2024, Soft2Bet Invest was recognized for its "Outstanding Contribution to the Gaming Industry 2024" as a company that significantly impacts the sector through technical innovation, mentorships, and investment. Currently, "Soft2Bet Invest" operates a €50m igaming innovation fund, focused on artificial intelligence, user experience (UX) analytics, and high-margin gaming solutions.
