QuinnBet has announced its latest partnership in the football world, becoming the official sponsor of Millwall Football Club.
Through this initial two-year partnership, QuinnBet will benefit from live brand exposure around the Lions' home ground, The Den, as well as online brand exposure through the club's official channels.
This online sports betting and casino operator has previously signed several agreements in the football sector, including becoming the back-of-shirt sponsor for Cardiff City Football Club in August 2024, and has partnerships with Northampton Town Football Club, Hibernian Football Club, and Peterborough United, among others.
Millwall's Chief Commercial Officer, Luke Wilson, said: "We are delighted to welcome QuinnBet as our official partner, whose brand will receive extensive exposure through our participation in the English Football League Championship and through our online influence.
"We look forward to building a relationship with them over the next two years and beyond."
It is worth noting that recently, an amendment to the 'Football Management Act' that required clubs to consult fans on gambling advertising and sponsorship issues was withdrawn.
QuinnBet's Commercial and Sponsorship Director, Niall McPartland, added: "We are thrilled to have reached this initial two-year agreement with Millwall Football Club.
QuinnBet is strongly supported by British bettors, mainly because we offer a wide selection of football markets and highly competitive odds.
"We are very proud to work with football clubs across the UK, which has the dual benefit of enhancing our brand visibility and promoting responsible gambling, which is crucial to our business and also supports the sport. We wish everyone at Millwall Football Club all the best for the new season."
