The tender has already been awarded to a company that stood out for its strategic plan.
Spain.- The State Society for State Lotteries and Betting (SELAE) assigned a contract worth EUR6.18m (excluding taxes) for the planning and dissemination of the advertising campaigns of the National Lottery, excluding the Extraordinary Christmas and El Niño Draws, which have independent budgets and strategies.
The company responsible for carrying out this task, Arena Media, was selected for presenting an innovative strategic plan, supported by advanced technological tools to monitor the performance of the campaigns in real time.
It is worth remembering that in December, SELAE launched its tender to hire a comprehensive advisory service in communication and advertising. The main objective is to optimize the efficiency and effectiveness of SELAE's advertising investment in an increasingly competitive and complex media environment.
See also: Online gaming in Spain: the industry reported a 14% year-on-year growth in the third quarter
