Penn Sports Interactive, the wholly-owned subsidiary of Penn Entertainment, has struck a new partnership deal with Monumental Sports & Entertainment.
The new agreement means that ESPN Bet becomes a sports betting partner of Monumental and its team, and gives Penn online market access for ESPN Bet in Washington DC.
“We are thrilled to join forces with Penn Entertainment and align with ESPN Bet, a leading brand across the sports and entertainment landscape,” said Jim Van Stone, president of business operations and chief commercial officer at MSE.
“This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN BET’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena.”
Aaron LaBerge, chief technology officer, Penn Entertainment, added: “We are proud to partner with Monumental Sports and its teams to unite the energy of DC sports with our world-class platform.
“This deal expands our footprint in the region, further connecting ESPN Bet with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards and Mystics positions ESPN Bet at the centre of the action where sports, technology and fan experience converge."
As part of the agreement, ESPN BET will work closely with MSE to enhance the fan experience through a multi-channel, integrated marketing partnership. The collaboration will include prominent in-arena and media components, including features in Capitals and Wizards game broadcasts on Monumental Sports Network.
