Light & Wonder has launched its online product platform in the newly regulated Brazilian market, significantly enhancing the quality and breadth of content available to players in a safe and protected betting ecosystem. The company's portfolio offers more than 3,500 titles from a global network of in-house and third-party game studios.
The launch was successfully carried out with several leading online operators. Players in Brazil can now access in-house content such as 88 FORTUNES™ MEGAWAYS, along with player-favorite franchises CASH FALLS™ and ULTIMATE FIRE LINK™.
Additionally, players can explore the widely acclaimed PIROTS™ franchise and more top-tier content from ELK, one of the Light & Wonder studios, along with a wide variety of third-party content available through Light & Wonder's iGaming content marketplace.
The regulated Brazilian market, which began operations on January 1st, is expected to be the largest market in the Latin America region. Light & Wonder has already established itself as a significant presence in other countries in the region that have regulated online gambling, including Colombia, Mexico, and Argentina.
Tatiana García Barrenechea, Commercial Director – LatAm, at Light & Wonder, said: “Brazil is the crown jewel of regulated markets in Latin America and it's fantastic to be present in a country so rich in potential."
“As always, our goal is to provide players with a wide range of relevant and localized content through our content marketplace, delivered by our operator partners. We look forward to seeing the impact our offering has in Brazil, as we embark on a journey that provides entertainment to players in a safe and protected environment.”
Light & Wonder's content marketplace offers more than 3,500 games from a global network of in-house and third-party game studios, with unmatched ease of integration, robust and secure. All games available in the Light & Wonder content marketplace are supported by a comprehensive range of responsible gaming tools, helping to provide a safe and enjoyable gaming experience for players.
Light & Wonder, Inc. is the global leader in multi-platform gaming. Through its three unique, yet highly complementary businesses, the company delivers unforgettable experiences combining the exceptional talents of a team of over 6,000 members, with a deep understanding of our customers and players.
Light & Wonder creates engaging content that forms lasting connections with players, wherever they choose to engage. At Light & Wonder, it's all about the games. The company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit www.lnw.com.
Source: GMB
