Kambi, a B2B provider of sports betting solutions, has released its first report on sports betting trends. This report provides exclusive insights and data on the market and bettors' preferences, based on Kambi's extensive network of over 40 partners.
The main findings cover topics such as the most popular sports and events by region, events that drive customer acquisition, the growth of the bet builder, and the importance of permanent content in eSoccer.
Simon Noy, Senior Vice President of Business at Kambi, highlighted the company's unique position to offer an unparalleled view of the industry.
The report is available for free download here.
