On Wednesday (15), Reals Bet and Coritiba Foot Ball Club announced the renewal of the master sponsorship agreement, valid until December and includes brand exposure in the prime space of the uniform, on advertising boards, backdrops, and joint content production for social networks. The company, approved by the Secretary of Awards and Betting (SAP), will also continue to carry out special actions with the members and fans of the team.
"In a delicate moment of the betting market, having a serious partner by our side, in compliance with the laws, a reference in its field of operation like Reals, is a source of great pride for all of us here at Coritiba", highlights Renato Kobbi, the club's commercial and business director.
"We are experiencing an important moment at Coritiba, with a very positive expectation for the challenges we have ahead in 2025. Just as the support of our fans has been extremely important at this time, being able to count on credible partners like Reals gives us a lot of confidence to move forward, in search of the best for the club", he adds.
The first agreement between the parties, considered the largest in the history of the Curitiba club, was signed at the beginning of 2024.
“Coritiba is a traditional club, with an engaged fan base, and we could see this in the first year of the contract. We built a solid partnership, which brought benefits to the team and the company. We will continue together for another year, promoting new initiatives with the fans and directly supporting the institution through our sponsorship”, states Rafael Borges, country manager of Reals Bet.
The partnership between Coritiba and Reals Bet was carried out by Wolff Sports, a sports marketing company that has worked with over 100 clubs in the country. For the next cycle, the company will be responsible for conceptualizing sponsorship activations and maximizing the dissemination of the betting companies' agreement with the green and white.
“During the past season, we managed to carry out several disruptive actions to activate Reals Bet's sponsorship at Coritiba. The renewal shows that we are on the right track, we are eager for the challenges of this next cycle, in which we will increase the engagement of fans with the brand and strengthen this synergy between the sponsor and the club”, comments Fábio Wolff, partner-director of Wolff Sports.
Currently, Reals Bet leads the ranking called "The Best Authorized Betting Houses in Brazil", which is prepared by the Reclame AQUI platform. In the list, the company appears with a score of 9.7.
The sponsor of Coxa has been operating in the online betting segment since 2022 and has been growing exponentially in Brazil. In 2023, it won the "Rising Star of The Year" award, granted by SiGMA World, which is the world's largest authority on casino gaming and online betting. In 2024, it won as the best "Sports Betting House" of the continent, in another election made by SiGMA.
Reals Bet is also on the list of houses authorized by the federal government to operate in Brazil, following all the procedures requested by the authorities responsible for regulating the sector.
Source: GMB
