Soft2Bet has signed a long-term turnkey agreement with Channels Media Group, a leader in the media sector in Nigeria, to provide its advanced platform solution and managed services in Africa's largest regulated market. With this, the company will boost Waddibet.com/ng, Channels Media Group's online sports betting and casino site, adding value to the group by taking over the entire customer acquisition and retention strategy through its renowned 'Managed Services' offering.
The partnership will fully utilize Channels' local knowledge and Soft2Bet's experience in online sports betting and casino, as the broadcaster leverages its reach to deploy Soft2Bet's Motivational Engineering Gamification Application (MEGA), the gamification solution that allows operators to offer market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory Expansion
Soft2Bet's regulatory footprint has significantly grown in 2023, as the group entered major markets such as Sweden, Denmark, Romania, and Italy, and in 2024 this continued and is set to move forward on this path with global expansion to Africa's largest economy and most populous country with Channels TV.
As the company executes its strategic roadmap through 2025, it will continue integrating new partners into its B2B platform and adding to its content library to provide the richest and most complete turnkey solution for its partners.
Martin Collins, Director of Business Development at Soft2Bet, said: "As a group, Soft2Bet is really pleased to announce its first African partnership with a high-caliber media partner like Channels TV. Nigeria is the largest economy on the continent and a vibrant market, and the combination of Channels TV's strong brand value and our highly localized and powerful solutions will provide strong growth in this large market."
Tobi Momoh, Group Strategist and Consultant at Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online casino and sports betting operations. We are also very excited about the idea of integrating Soft2Bet's MEGA gamification and are confident in our ability to provide premium content and elevate player engagement in this market. Together, we are committed to setting new industry standards and establishing a leading iGaming brand that will provide unparalleled entertainment to our players.”
Soft2Bet is a leading provider of turnkey iGaming solutions that delivers high-quality products and services to online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds over 13 global licenses.
Channels Television is a 24-hour news and media organization founded in 1992 by Nigerian veterans and business magnates: John Momoh and Sola Momoh.
The company began its operations in Lagos, southwest Nigeria and has since grown to become a network, covering all states of the federation and extending its services to the African continent and the rest of the world via cable, digital, and satellite.
The station also has correspondents and affiliates in Africa, with offices in Johannesburg, London, Dubai, and Washington DC. Operating in Nigeria's extremely popular broadcast media market, Channels Television is the first and only thriving national TV brand, dedicated exclusively to the dissemination of news. Channels TV is recognized as the most trusted news organization in Nigeria.
Source: GMB
