OddsMatrix, EveryMatrix's tier 1 sports betting platform and odds feed service, has closed deals with the US micro-markets provider nVenue in a mutually beneficial product partnership. This will allow OddsMatrix clients to access the most popular sports in the market, including American football, basketball, baseball, ice hockey, and motorsports.
As part of the agreement, nVenue will integrate OddsMatrix Fast Markets into its data aggregation platform, focusing on football, and distribute them to its well-established clients, including major operator brands and suppliers in the US and internationally.
OddsMatrix launched the Fast Markets in time for the start of the 2023-24 football season, enabling operators to offer a variety of instant betting options in real-time on a variety of individual game moments.
Fast Markets provides major sports betting houses with a wide range of football betting options based on time and game, providing brands with an additional revenue stream across a variety of major leagues.
Micro-betting, popular in the regulated US sports betting market, is a high-frequency, low-price sports betting product. It is increasingly seen as a key driver for boosting in-play betting across various sports, creating new opportunities for operators to differentiate themselves, while attracting a new generation of customers who prefer instant entertainment, enhancing player engagement and casual player spending.
Tor Skeie, CEO of OddsMatrix, said: "Micro-betting is one of the fastest-growing betting formats in North America, so we are very pleased to be able to provide our customers with access to one of the most innovative products available via nVenue".
"Combining the two technologies and offering our fast football markets to their clients was an obvious choice. We are perfectly aligned with the nVenue team since we started partnership discussions and are looking forward to seeing the results".
Kelly Pracht, CEO and co-founder of nVenue, commented: “The partnership with EveryMatrix represents a significant milestone for nVenue as we expand the global reach of our micro-betting technology".
“The EveryMatrix platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors, while offering a new menu of timely and specialized live betting markets to customers worldwide”.
EveryMatrix provides software, solutions, content, and iGaming services for casino, sports betting, payments, and affiliate management to tier 1 global operators, as well as newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the ideal EveryMatrix solution and combine it with third-party and internal technology and resources.
With over 1,300 employees in 15 offices across 15 countries serving more than 300 clients worldwide, including the regulated US market, EveryMatrix empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated markets.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming provider to receive WLA Safer Gambling certification.
nVenue is a global betting technology provider that delivers advanced live data solutions to operators and platform providers. Using proprietary machine learning and artificial intelligence, nVenue's platform generates accurate odds and probabilities for live betting markets.
The company's technology powers thousands of micro-betting opportunities in basketball (NBA), baseball (MLB), motorsports (NASCAR), football (NFL), and other sports, while providing predictive content through live broadcasts and in-app experiences.
Source: GMB
