SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the sports betting event calendar for 2025. This year, the free download file contains 84 major duels, aiming to boost promotional strategies for operators.
The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached EUR 45.43 billion, reflecting a 6% increase from the previous year, while the ARPU (average revenue per user) rose from EUR 320 in 2023 to EUR 330 in 2024.
This upward trajectory is reflected by an increase in betting activity across all platforms, with mobile betting growing by 210% and desktop betting by 194%.
Several sports categories saw significant growth in betting volumes in 2024:
- Football – 21%
- Tennis – 136%
- American Football – 650%
- Basketball – 115%
- Table Tennis – 640%
These figures highlight the importance of leveraging major sports events to boost player engagement and optimize revenue. In the list of mandatory promotional activities, SOFTSWISS experts included 24 different sports because diversity in offerings leads to stability in sports betting operations.
Alexander Kamenetskyi, head of SOFTSWISS Sportsbook, comments: “By using a personalized approach, flexible bonuses, and process automation, operators can not only increase player engagement but also significantly reduce operational costs. This strategy will be key to success in the coming year and will help differentiate operators in the competitive market”.
According to SOFTSWISS experts, operators should focus on several key strategies to increase player engagement and streamline operations to ensure the success of sports betting in 2025. Seasonal bonuses and personalized promotions tailored to major events can captivate players and increase activity.
Alexander Kamenetskyi adds: "For example, offering free bets on users' favorite sports or creating combined bonuses that cover multiple events, such as the Champions League and the French Open finals, can generate sustained interest. Additionally, e-sports present a growing opportunity, allowing operators to engage younger and tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns."
A mobile-first approach is essential, as more than 90% of sports betting revenue now comes from mobile users. Ensuring that apps and platforms are optimized for seamless and on-the-go gameplay is crucial for retaining players.
Automation also plays a vital role in improving efficiency and reducing operational costs. By automating audience segmentation, bonus distribution, and promotional campaigns, operators can save time and offer a more personalized player experience.
The SOFTSWISS Sportsbook team will share more strategies and insights during the ICE Barcelona 2025 at booth 2G42.
Source: GMB
