A Viva Sorte, a capitalization market company, announced this Tuesday (14) the launch of Viva Sorte Bet, its betting site. The company sponsors clubs such as São Paulo, Sport, Santos, and Vasco, which have contracts with other bets. The creation of Viva Sorte Bet may cause conflicts with the master sponsors of each club, as the contracts include exclusivity.
Poder360 found out that the betting houses, in an effort to protect the exclusivity of their contract, contacted the clubs asking for a position on the matter or the termination of the contract with Viva Sorte.
Currently, the brand displayed on the clubs' uniforms is just “Viva Sorte”, without specifying whether it is the company “Viva Sorte Capitalization” or the betting house “Viva Sorte Bet”. São Paulo formalized the sponsorship with Viva Sorte in August 2024, with the capitalization company's brand being displayed on the team shirt's shoulders. The total contract amounts to R$ 45 million, with R$ 7.8 million paid by the end of 2024 and R$ 18.6 million annually to be paid in 2025 and 2026.
In September 2024, Sport Recife also signed a contract with Viva Sorte, with the amounts not being disclosed. The brand will be displayed on the sleeves of the club's shirt until the end of the 2026 season. Vasco, in the same month, announced an agreement with the company, without the disclosure of the amounts, with the partnership extending until 2026, with the brand appearing on the team's shorts.
In the case of Santos, Viva Sorte not only stamps the team's uniform but also acquired the naming rights of Vila Belmiro for a period of 10 years, with an initial value of R$ 15 million per year. The stadium was renamed to “Vila Viva Sorte”. The contract provides for the possibility of increasing the values based on established goals and will remain valid even if the club builds a new arena on the site.
Master sponsors of the clubs
At the beginning of 2024, São Paulo formalized a contract with Superbet, a company in the club's sports betting sector. The agreement guarantees the club R$ 52 million annually, with adjustments based on the IPCA each year. In addition, the partnership offers the possibility of increased revenue depending on performance in competitions.
Other clubs, such as Vasco, Santos, and Sport, also have similar contracts with sports betting companies. Vasco signed a contract with Betfair in May 2024, Santos with Blaze in 2023, and Sport with Betvip in 2024.
Vasco – Betfair
São Paulo – Superbet
Sport – Betvip
Santos – Blaze.
Source: Poder360
The Scratch-off®, an instant lottery game from MSL and Loteria Mineira, reached the impressive mark of over 800,000 winners across the state of Minas Gerais in just over a year since its launch. Officially introduced in October 2023, the Scratch-off® is recognized for its high chances of winning (the probability is that one in every four tickets is a winner) and guaranteed fun.
There are four game options, offering the bettor the possibility to choose according to their preferences for color, theme, and prizes. Tickets are available in values of R$ 2, R$ 5, and R$ 10, and if the player is awarded, they can redeem immediately, upon card validation. Prizes can reach up to 250,000 reais.
Almost a year after the success of the Scratch-off®, the MSL Consortium also launched, in the "Passive or Traditional Lottery" modality, the 11 o'clock Train. With only three months of existence, the game has already awarded more than 12,000 people. Available with printed tickets and weekly draws, the 11 o'clock Train offers prizes of up to R$ 500,000 in the COMPLETINHA modality.
In addition to providing entertainment, the games play a fundamental role in raising funds for government social programs. From the net revenue, 21% are allocated to Loteria Mineira, with part of this value being invested in income and employment generation projects, as well as initiatives to support the construction of nurseries, hospitals, and other social entities.
The Scratch-off® achieved great adherence in Minas Gerais, and the 11 o'clock Train is already present in thousands of sales points, becoming easily found throughout the state.
MSL – Mineira da Sorte Lottery Consortium
Resulting from a consortium between the two main global lottery providers, IGT and Scientific Games, with over 35 years of experience and infrastructure to operate lottery systems in more than 100 countries, MSL also counts on the expertise of the national company SAGA BGI. “We are a group with extensive experience in the lottery sector in Brazil and have prepared significant investments in marketing. Moreover, we count on the knowledge of leading global market companies”, says Roberto Quattrini, CEO of MSL.
The segment continues to expand in other markets around the world. In Italy, IGT and SG launched the national instant ticket lottery in 2004 and increased sales from approximately USD 400 million to over USD 11 billion. In New Jersey (USA), IGT and SG jointly manage the lottery since 2013 and have seen an annual sales increase of 20% since the start of the contract.
MSL – 11 o'clock Train® and Scratch-off®
www.tremdas11.com.br
www.raspadinha.com.br
Instagram / Facebook / YouTube / X / TikTok: @tremdas11 @raspadinha.oficial
Source: GMB
The Instant Lottery from Caixa has awarded 2.3 million bettors since its launch in November 2024. The modality distributed more than R$ 14 million in prizes. They range from R$ 2.50 to R$ 2 million. The federal scratch card costs from R$ 2.50 to R$ 20.
One of the most attractive features of the Instant is the probability of winning: on average, in each issue of bets, one in every three tickets will be awarded. Each issue details this information on the back of the tickets.
The modality returned with a new look and many more prizes. Part of the collection from the bets is destined for social transfers, contributing to essential areas for the country's development, such as culture, sports, security, and social security.
In addition to providing attractive prizes to bettors, the Instant, like all CAIXA Lotteries games, fulfills an important social function.
How to bet and receive the prize
To play, the bettor just needs to purchase the ticket at a lottery unit, scratch the game area, and check if they have won according to the instructions. The prize is immediate, and the values of up to R$ 2,259.00, per ticket, can be redeemed at lottery units.
Prizes above this amount must be withdrawn at CAIXA agencies. Bets cost from R$ 2.50 to R$ 20.
Source: GMB
