The bidding process will be internal and supervised by the commercial department of Concacaf.
LatAm.- The Confederation of North, Central America and Caribbean Association Football (Concacaf) has officially opened its call for brands to submit proposals to become its official betting partner for the major male and female competitions.
The operator selected between 2025 and 2028 will become the first official sports betting ally of the organization, gaining brand visibility before and after the 2026 World Cup. The bidding process will be internal and will be supervised by the commercial department of Concacaf, based in Miami, Florida.
See also: Sportradar presents its new annual integrity report
This announcement comes in the context of the growing expansion of the sports betting industry in the United States, which recently reached a record of USD10.92 billion in revenue during 2023, according to the annual report of the American Gaming Association.
It is worth noting that within the Concacaf region there will be several events: such as the finals of the Men's Nations League, the Gold Cup, the Champions Cup, as well as the new women's club competition (W Champions Cup) and the recently launched schedule for the national women's teams.
