As part of the celebration, the company highlights some key milestones over these seven years.
Press release.- SOFTSWISS, an international technology company, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.
Launched in 2018, Affilka by SOFTSWISS has become an affiliate management platform that drives the igaming industry. Celebrating its 7th anniversary, the product now supports more than 440 brands, reflecting its growing influence. Notably, the number of igaming operators using the platform increased by 37 percent last year.
With cutting-edge tools such as the new geodistributed redirection feature, reliable comprehensive reports, a flexible commission builder, and integrated payment processing, the platform ensures that operators are in line with the most relevant affiliate marketing trends, optimizing the management of affiliate programs and increasing operational efficiency.
This feature is in line with the growing focus on optimizing user experience and minimizing friction in their journey. Quick and smooth redirects that accelerate between 2.5 and 5 times maximize user engagement, reduce bounce rates, and improve conversions, reflecting the industry's shift towards prioritizing customer-centric design.
Simulated tests conducted in one region showed a reduction from 1.5 seconds to just 300-500 milliseconds, which represents one of the fastest response rates in the industry. As a result, this feature has increased by between 3.5 percent and 7 percent the number of users who successfully access casinos, translating into a higher number of registrations and deposits.
Affilka by SOFTSWISS offers reports with almost real-time statistics. This advanced analytics tool adjusts to the growing reliance on comprehensive and actionable data. It provides a competitive edge, as operators and affiliates can receive timely information to make informed decisions. The faster affiliates receive data about player activity, the quicker they will adjust their marketing strategies to attract higher quality traffic.
Affiliates and operators are adopting highly customized commission structures to better align with performance metrics. The Flexible Commission Builder from Affilka by SOFTSWISS reflects this demand, allowing the creation of CPA, RevShare, Hybrid, and other custom models to meet diverse business needs.
As the affiliate sector expands globally, it is crucial to ensure timely, secure, and multi-currency payment solutions. Integrated payment processing aligns with the trend of streamlining financial workflows, fostering trust, and improving affiliate retention through hassle-free payments.
Affilka by SOFTSWISS integrates multiple payment systems, such as Neteller, Skrill, Cryptoprocessing, and bank transfers, facilitating efficient and timely payments to affiliates directly from the platform's back office. This seamless payment processing enhances operational efficiency and ensures that affiliates receive their earnings promptly.
Anastasia Borovaya, head of Affilka by SOFTSWISS, shares her plans for 2025: "We are going to enhance our platform with powerful features like cohort analysis, traffic report for affiliates, and an improved sub-affiliate module with new commission plans and reporting tools. Additional geospecific payment methods for affiliate collections will strengthen the platform. We will also continue to focus on optimizing traffic delivery, balancing load, and improving system stability and fault tolerance to ensure uninterrupted traffic flow."
Cohort analysis will provide a deeper insight into player behavior over time. The Traffic Report for affiliates will ensure comprehensive data on user clicks by country of click, user agent, device, operating system, and other vital criteria.
