The investment grew over the months, as the start of the regulated market in the country approached and coincided with the holding of major sporting events.
Brazil.- According to the technology company Tunad, in 2024, the main betting houses in the country invested a total of R$ 581m (USD 96m) in television advertising.
The leadership of the ranking was in the hands of Betano, responsible for contributing R$ 170m (USD 28m). The second place was taken by Superbet, with R$ 111m (USD 18.3m). Betnacional, with R$ 99m (USD 16.3m) completed the podium.
A video published on the official blog of Tunad shows the evolution of spending on television advertising month by month. The platform highlighted the fact that "the second half of the year was especially busy, with a significant jump in the amounts invested between July and December".
The increase in investment during the second semester responds to two factors. On one hand, between August and October, peaks associated with major sporting events stood out, suggesting a direct link between intense promotional campaigns and key moments of the sports calendar.
"2024 proved that, to stand out in the sports betting market, it is essential to invest not only in volume but also in strategic moments. Brands that combined timing with high investments achieved the best results," stated Tunad. The year 2024 was marked by major sporting events, such as the Olympic Games, the Eurocup, and the Copa America, which coincided with the increase in advertising investment by the companies.
See also: What was the Instagram engagement of betting houses in Brazil during 2024
