The investment grew over the months, as the start of the regulated market in the country approached and coincided with the holding of major sporting events.
Brazil.- According to the technology company Tunad, in 2024, the main betting houses in the country invested a total of R$ 581m (USD 96m) in television advertising.
The leadership of the ranking was in the hands of Betano, responsible for contributing R$ 170m (USD 28m). The second place was occupied by Superbet, with R$ 111m (USD 18.3m). Betnacional, with R$ 99m (USD 16.3m) completed the podium.
A video posted on the official blog of Tunad shows the evolution of spending on television advertising month by month. The platform highlighted the fact that "the second half of the year was especially busy, with a significant jump in the amounts invested between July and December".
The increase in investment during the second semester responds to two factors. On one hand, between August and October, peaks associated with major sporting events stood out, suggesting a direct link between intense promotional campaigns and key moments of the sports calendar.
"2024 showed that, to stand out in the sports betting market, it is essential to invest not only in volume but also in strategic moments. Brands that combined timing with high investments achieved the best results," stated Tunad. The year 2024 was marked by major sporting events, such as the Olympic Games, the Eurocup, and the Copa America, which coincided with the increase in advertising investment by the companies.
See also: What was the Instagram engagement of betting houses in Brazil during 2024
This achievement was made possible by obtaining a direct license authorization from the First Tobique Nation in Canada.
Press release.- BetConstruct announces a major milestone in the gaming industry. Through its affiliated entity, BetConstruct has become the first igaming company authorized to facilitate the issuance of business-to-business (B2B) and business-to-consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the First Tobique Nation in Canada.
The First Nation of Tobique, recognized for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct's affiliated entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores the shared values of innovation, transparency, and commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian igaming market, redefining the opportunities available to gaming operators. By leveraging the licensing capabilities of its affiliated entity, BetConstruct enables companies to navigate a simplified and transparent regulatory environment, unlocking new growth and innovation opportunities.
Vigen Badalyan, co-founder of BetConstruct, said: "At BetConstruct, we have always strived to push the boundaries of what is possible in igaming. This historic achievement with the First Tobique Nation reflects our unwavering dedication to creating opportunities for our partners while maintaining the highest standards of responsibility and integrity in gaming."
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