Looking at the trend of KPI settings for Slots deployment over the past 1-2 years, the cost of the first charge has dropped from $20 all the way down to now where H5 is required to be under $5; although the decline in cost and the reduction in the amount of the first charge are inseparable, for us optimizers, the increasingly internalized deployment KPIs have also made many optimizers bald.
At the beginning of the year, many optimizers bluntly said "Slots can't be done anymore, whether it's the clients or the company's demands are getting higher and higher", and whether it's FB or GG, opening an account has also become a big problem.
In fact, the deployment of slots, each optimizer's deployment method is similar, stacking accounts, stacking series, stacking ad groups, basically not focusing on the production of creative materials, or simply not having time to pay attention to these, after all, the client throws several packages to many agencies at once, and whoever starts them up gets to increase the volume. In order to grab more budgets, optimizers are as crazy as they come.
In the current severe internal competition, the key to breaking the game for optimizers, I think it is actually the material level that was previously overlooked.
And materials may also become the core competitiveness of agents and optimizers in the future. In this issue, PASA has organized some material production ideas for slots products based on past experience, and optimizers remember to share them with your design colleagues for learning.
Casino Slots creative concepts can generally be divided from two perspectives: the perspective of the game itself, and the perspective of the target audience.
The perspective of the game itself includes: gameplay, game features, game benefits, game updates. It focuses more on gameplay and game features.
Perspective of the target audience: the storytelling of the creative, the playability of the game reflected in the creative, the psychological demands of the audience players, nostalgia (nostalgic nostalgia Classical Slots, classic IP), and recommendations from others.
Combining the creative concepts from these two perspectives, the derivative fission of the creative can be categorized and summarized.
The operational gameplay of Casino Slots is quite simple, basically just tapping the Spin button with a finger, but the themes of the slot machines and the triggering of the Feature Game and the Feature Game itself each have their own characteristics.
Therefore, in terms of gameplay and features, the main focus is on various triggers of the Feature Game, triggering various big prizes.
Generally, the gameplay features of Casino Slots will combine each slot machine game itself, outputting a set of creatives that best match the gameplay features of the game itself. Additionally, considering some other slot machine game features are very popular, they might also be very suitable for this theme, so they can be reskinned and applied to other feature gameplay.
On the storyline, it can be simply divided into two categories: slot machine gameplay big prize performance, eye-catching opening or real person endorsement + slot machine gameplay big prize performance.
Slot machine gameplay big prize performance: This type of storyline is relatively simple, including triggering the Feature Game or how to trigger the big prize, big prize performance. There is generally a progression, such as first triggering a full screen, then triggering a Respin Jackpot; or three Scatters triggering a Free Game, then the Free Game triggering a full screen big prize or Jackpot big prize, etc.
Creating a progressively more exciting feeling.
Eye-catching opening or real person endorsement + slot machine gameplay big prize performance: This type of storyline is more variable.
It can be through real-life plot endorsements, including reversals, contrasts, confrontations, collaborations, screams, commentary, etc., note that some game scenes should be as close to the real game scenes of the audience as possible;
It can also be through cartoon comics, MSM text dialogues, etc., to attract attention, this type of method can brush up on the popular TikTok short video content for reference, mainly through novelty and peculiarity to attract attention;
It can also restore the gameplay in real life, apply offline casino scenes, real casino machines, use real props, etc.;
Incorporating handsome men and beautiful women elements, generally more suitable for Hard Core Casino Slots, or Real Money Casino Slots; of course, Social Casino Slots players also love to see handsome pots and beauties.
For Hard Core Slots and Real Money Slots, it is also very important to produce images of received rewards, rebates, discount coupons, cash, etc.
After categorizing and grouping the creative concepts and derivative fission directions, we can then return to the issue of good Social Casino Slots video creative standards, and it is easier to summarize some standards.
Here, let's clarify that these standards are for the creative of the slot machine big prize performance type, not to evaluate eye-catching openings and real person endorsements, etc.
So what characteristics should a good Casino Slots promotional video have? A good promotional video creative must meet the following three standards:
Rhythmic, exciting (can also be called excitement, or thrill, excitement), and colorful
One. Rhythm
Overall rhythm: Give users an increasing emotion from weak to strong, the climax must have a burst point, do not be interrupted or weakened in the middle.
Timing rhythm: In the first 3-5 seconds of a video, players expect to see the exciting images of Free
Games, and the length of a video is controlled at 10-15 seconds.
Turning rhythm: When transitioning from Base Game to Feature Game, the progressive relationship must be clear, even if the actual game Base
Game and Free Game boards and gameplay are similar, you must find a way to create a progressive relationship.
For example, the board of the Feature Game should be more prominent than the board of the Base Game, shown with burning flames, or more dazzling lights; another example, design a popup window that gets XX times free spins, informing users of the transition from base game to free game, and this transition image also needs to grasp the excitement well, such as designing the popup window to shatter (shattering is a common way to handle progressive relationships, this type of method needs to be accumulated more).
Two. Excitement
Casino players mostly pursue excitement, and casino slots promotional videos, targeting high-quality casino players, they are familiar with the gameplay, what can move them in video ads is the excitement.
Whale players are the target audience, these players are very clear about the gameplay of casino games, so they do not need too much game content introduction, just show users the exciting images of winning big prizes in free games, spraying gold coins, etc.
Light players and novice players do not pay much, when making promotional videos, you need to be clear about the purpose, for different age groups, not too target audience, you need to select different content materials.
Excitement, the sooner the better. Do not show the Base Game for too long, enter the Feature Game as soon as possible, after entering the Feature Game, you must design the images of winning big prizes.
Excitement, the stronger the better. In the images of winning big prizes in the Feature Game, the color tone should be bright, the speed and size of the rising reward numbers are the excitement points for the users, the winning amount should be high, exaggerated, full-screen with numbers winning images, spraying gold coins as emotional rendering.
Rhythm, whether it is colorful, are all to create excitement for the players, infect the audience's emotions, make the audience excited, and the visual effects are refreshing.
Three. Colorfulness
The color tone of the screen should be bright, the content should be rich, the background of the board, the board, the pieces should have a sense of hierarchy, a sense of space.
Pay attention to the performance of text fonts, the choice of配色, the control of color brightness, especially the control of brightness is very important.
The sense of hierarchy should be obvious, the content should be rich: for example, the regular winning lines, one screen puts the "V" word winning, "一" word winning, "W" word winning in one screen, but the top layer highlights one of the winning screens, other winning screens are placed at the bottom layer, using a blurry way, you can see the outline clearly.
Here are some Slots storyline routines:
Base Game triggers Free Game, Free Game triggers big prize
Base Game first triggers Big Win, then progresses to trigger Super Win
Base Game triggers Bonus Game, Bonus Game triggers Jackpot
Base Game triggers Respin, Respin full screen, and triggers doubling or Jackpot, etc.
The basic promotional video storyline of Casino Slots mainly ensures that the storyline is progressively progressing, the gameplay complies with the rules, and the excitement is displayed, based on the specific slot machine game itself's characteristic gameplay.
We look forward to discussing more with our readers and sincerely invite you to follow the global iGaming leader outbound information platform PASA, to get more firsthand industry information.
Welcome to subscribe to the official PASA channel: https://t.me/PASAIGHYJL
