Many people are confused and lost when it comes to Facebook advertising.
Recently, I reviewed some students' advertising data, initially, they all used the CBO strategy for Facebook advertising.
Using the CBO strategy from the start can lead to the following issues:
1: Your ad campaign will definitely have 3-5 ad sets, each possibly containing 3-5 ad creatives. Thus, starting with the CBO strategy might result in some ads performing exceptionally well, consuming a lot of the budget without any conversions or sales.
Additionally, some ads might barely receive any budget, not getting a chance to perform.
This makes it difficult to determine which ads are good or bad!
2: Starting with the CBO strategy for Facebook ads can be very costly, possibly requiring at least $300 to test a product effectively.
Therefore, it is not recommended to start with the CBO strategy for Facebook advertising unless you are experienced and have support from old pixels!
For most of us testing products or offers, the approach to Facebook advertising should be:
Start with ABO strategy, then switch to CBO
Start with ABO strategy:
An ad campaign: 3/5 sets, each set containing 3-5 creatives
After running for 3 days, switch to the CBO strategy, taking the well-performing ads from the ABO to run in the CBO.
Then, continuously add ad sets and creatives to ABO, taking the well-performing ones to run in CBO.
