GiG has partnered with brick-and-mortar lottery operator Primero Games to launch the SweepX lottery platform in the USA. This platform marks Primero's first foray into the online lottery arena, aimed at supporting its expansion in the competitive US market.
SweepX provides Primero with a set of tools, including a dual wallet system, prize redemption management, AI-enhanced gamification features, and a rich library of lottery games.
Worth noting: The Social and Promotional Games Association (SPGA) has expressed support for a bill aimed at regulating lottery activities in New Jersey.
This release coincides with the rapid growth of the US lottery market, which is valued at $5.6 billion in 2024, with an expected annual compound growth rate (CAGR) of 43%, reaching $11.4 billion by 2025.
GiG CEO Richard Carter stated: "The positive response to SweepX has reinforced our confidence in its potential to completely transform the social lottery casino market, further driving our ambitious strategic growth plans."
Primero Games CEO Barry Rutherford added: "This timely product launch positions us advantageously to capture a larger share in the rapidly expanding US online lottery market, with our goal to expand and diversify our online gambling products in the US region."
Earlier this month, GiG announced a strategic partnership with Nuvei to integrate advanced payment solutions into its CoreX platform, enhancing its operators' payment processing capabilities. Additionally, a corporate restructuring at the end of 2024 will enable GiG to more effectively focus on its B2B technology services.
