
GiG and Primero launch the SweepX sweepstakes platform in the US, with the US sweepstakes market valued at $5.6 billion in 2024.
GiG has partnered with brick-and-mortar lottery operator Primero Games to launch the SweepX lottery platform in the USA. This platform marks Primero's first foray into the online lottery arena, aimed at supporting its expansion in the competitive US market.SweepX provides Primero with a set of tools