The sports betting sector in Brazil is experiencing a period of transformation. With the proposal to lead the segment, SeuBet has anticipated with a customer service strategy focused on efficiency and empathy, which resulted in the achievement of the RA1000 seal, the highest level of recognition from Reclame Aqui. The certification is granted to companies that achieve more than 90% customer satisfaction, in addition to meeting strict quality criteria in service.
Silvio Cardoso, customer relationship manager at SeuBet, explains that the recognition is the result of a constant effort to understand and meet the demands of bettors. "This achievement reflects our dedication to offering agile and personalized solutions, always with empathy. It goes beyond serving well; it's about creating trust in a segment that demands responsibility and transparency", he states.
The certification granted by Reclame Aqui has gained relevance in the sector as an indicator of good practices. In the case of the company, the humanized service and the focus on problem resolution were fundamental to achieving the seal. "The customer is our greatest asset. From the moment you understand their pains and commit to effective solutions, the level of satisfaction and trust increases significantly", explains Cardoso.
In addition to highlighting the quality of service, the seal also reflects the adaptation of companies to new market regulations. According to Cardoso, transparency is an essential pillar to maintain user trust. "With regulation, we need to reinforce even more clarity in communication and responsibility in our operations. This is not just a legal requirement, but a commitment to our customers", he points out.
The achievement of the RA1000 by SeuBet also raises a broader discussion about the impact of these certifications in the betting sector. With the growth of the market and the increase in competition, establishing clear standards of service and communication can be crucial for attracting and retaining users.
For SeuBet, the challenge now is to maintain and surpass the indices achieved. In 2024, the platform recorded a satisfaction rate of over 85% in chat service, an indicator that demonstrates the impact of practices focused on the customer.
"The key is to listen to feedback and be willing to continually evolve. The seal is an important recognition, but it cannot be the end point of a journey that needs to be constant", concludes Cardoso.
SeuBet is a platform for sports betting and online games in Brazil, recognized for the diversity of options ranging from live casinos to thousands of sports events around the world.
Currently, SeuBet has submitted to a license to be able to operate legally in Brazil, which will come into effect on January 1, 2025. The company's commitment goes beyond offering entertainment.
At SeuBet, a safe, transparent, and dedicated environment is provided for fun with responsibility.
With humanized customer support, available 24 hours a day, 7 days a week, the company prioritizes the trust and safety of players, always encouraging responsible and conscious betting practices.
Source: GMB
