The National Basketball Association (NBA) and Entain, one of the world's largest sports betting groups, announced today a multi-year collaboration that makes Sportingbet, Entain's leading brand in Brazil, the first official betting sponsor of the NBA in Brazil. The brand will also sponsor the NBA House in São Paulo during the finals.
Through the collaboration, Sportingbet will offer an authentic gaming experience and exclusive promotions for fans in Brazil, will feature NBA official brands and logos on its products, and will be integrated into NBA's social media and digital channels in the country.
Sportingbet will also act as a sponsor of the NBA House in Brazil, which will return to São Paulo in June 2025 during the NBA finals.
In addition, Sportingbet will sponsor live programming on the NBA Brazil channel on YouTube and will offer Brazilian fans the opportunity to enjoy hospitality experiences in the USA.
The collaboration will promote responsible betting and best practices in the category to protect the integrity of NBA games.
“Sportingbet is very proud to announce its collaboration with the NBA, a project that brings us even closer to our consumers and to Brazilians who culturally love basketball,” said Curry Sloan, EVP/MD LatAm, Canada, and Iberia at Entain.
“We are excited about what we can build together, in partnership with one of the leading sports brands in the world to engage the fan base in the huge and vibrant Brazilian market.”
“Our collaboration with Sportingbet reflects our commitment to engaging NBA fans in Brazil in new and creative ways,” said vice president of International Gaming & Data Ventures at the NBA, Kuljeet Sindhar.
“We look forward to working with Sportingbet to bring NBA fans in Brazil even closer to their favorite teams and players.”
The 2024-25 season is being broadcast live in Brazil by ESPN, Disney+, Prime Video, on the NBA Brazil channel on YouTube and through NBA League Pass, the league's premium live game subscription service, available through the NBA app.
Fans in Brazil can find more information about the NBA at NBA.com/Brazil, by downloading the NBA app or following NBA Brazil on Facebook (Facebook.com/NBABrasil), Instagram (@NBABrasil), TikTok (@NBA_Brasil) and YouTube (@NBABrasil).
Source: GMB
