H2bet will feature the 'Play Responsibly' campaign on Atlético's shirt in the first games of the Campeonato Mineiro. The campaign debuted this Sunday, in the match against Aymorés, for the first round. After meeting all the requirements demanded by the Federal Government, the H2 Group, with its brands H2bet and SeuBet, is on the list of companies duly authorized to continue operating in the regulated online betting market.
The H2bet campaign involves launching the website "joguecomresponsabilidade.com.br". The company's goal is to promote a healthy and conscious environment in the universe of betting and sports games.
“Our idea is to showcase the pillars of H2bet, which are responsible gaming and sports integrity. The online betting market in Brazil is undergoing a transformation. With the arrival of regulation and the growing popularity of betting, it is essential to establish a safe and responsible environment that balances entertainment and responsibility,” said H2bet CEO, Ueltom Lima.
After meeting all the requirements demanded by the Federal Government, the H2 Group, with its brands H2bet and SeuBet, is on the list of companies duly authorized to continue operating in the regulated online betting market.
Even before the market regulation process, H2bet had been internally implementing, since its creation at the end of 2022, a series of rules and flows, which include transaction monitoring, the promotion of responsible gaming, and the best practices of corporate governance. Now, after the regulation, H2bet reinforces its values through this action on Galo's shirt.
The master sponsorship of H2bet is the largest in the history of Atlético and also of Minas Gerais football, as well as being the fourth largest in Brazilian football currently. The contract between the parties is valid for three years, with a total fixed investment of R$ 180 million, plus bonuses for goals achieved, which may exceed R$ 200 million.
H2bet
The H2 Group was born almost two decades ago to operate legal games, and is concerned with following and proposing the best compliance practices. With pioneering, professionalism, and credibility, the H2 Group led the legalization of poker in Brazil, an activity that is now endorsed as a mind sport.
The H2 Group has established itself as the largest company in the country in the segment, having physical units in São Paulo, Curitiba, and Campinas, as well as a strong online poker operation.
At the end of 2022, the H2 Group launched H2bet, its operation of sports betting and online games. H2bet met all the requirements demanded by the Federal Government and is on the list of companies authorized to continue operating in the regulated market in 2025.
Source: GMB
