Internacional kicked off its 2025 season on Thursday night (16), facing the Mexican National Team in a friendly at Beira-Rio. To mark the return of the Colorado, EstrelaBet, the club and stadium sponsor, promoted the 'Noche Estrellada', a set of thematic activations that provided a unique experience for over 40,000 fans in Porto Alegre (RS).
The Brazilian betting house also prepared special actions at the EstrelaBet Confraternity, a sponsored space in front of Beira-Rio, where fans could enjoy typical Mexican food and drinks. Moreover, the festive atmosphere was enhanced with interactive games, such as the traditional piñata, and the distribution of thematic accessories, including sombreros and mustaches.
"Football goes far beyond the four lines – it's passion, culture, and connection. This friendly was not just a reunion of the club with its fans, but also an opportunity to celebrate the sport in a different way, bringing elements of Mexican culture to make the experience even more special. We wanted the Colorado fans to not only cheer for the team but also have fun and experience something unique at Beira-Rio," states Renan Cavalcanti, CMO of EstrelaBet.
The program also included the participation of influencers. The passionate Internacional fan David Coradi created exclusive content and interacted with the Colorados, awarding some with tickets and gifts. Meanwhile, Juliano Machado took on the role of "EstrelaBet Reporter," with exclusive access to the backstage of the game, conducting a complete coverage directly from the field for the betting house's social networks.
To complete the experience, a photographic panel was set up in the Beira-Rio courtyard, where fans could fit their faces and take pictures, simulating the use of typical Mexican outfits.
EstrelaBet is the top Brazilian betting operator, having been elected twice consecutively at the SiGMA Americas Awards in 2023 and 2024, and also won as 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' by the SBC Awards Latin America 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its innovations in the betting market, its commitment to responsible gaming, and being one of the first to apply for an operating license in the regulated market, which will come into effect in Brazil from 2025.
In partnership with FUMEC University, it develops pioneering programs for the prevention of pathological gambling, applying cutting-edge technology to ensure a responsible experience, and psychological support to users.
The company supports both sports and entertainment in Brazil. EstrelaBet sponsors CazeTV and the musical reality show 'Estrela da Casa' (TV Globo).
In sports, it sponsors the Brazilian National Teams of Futsal and Beach Soccer and was the only national representative of the betting sector to officially support the FIFA Women's World Cup 2023™.
Moreover, the company sponsors clubs like Internacional, R10 Vasco da Gama, Criciúma, as well as the "Beira-Rio" stadium.
Source: GMB
On this Saturday (18) the fourteenth draw of the Trem das 11, a new product from the Loteria de Minas Gerais and the MSL Group (Mineira da Sorte Loteria), took place. A total of 1,138 people were awarded in the 12 administrative regions of the state. For the next draw (25), bettors will be able to compete for a prize of R$ 700,000 with 11 or 0 hits, in the COMPLETINHA - an option that gathers all bets and additional numbers on two tickets bought together.
54 players who hit 9 numbers were awarded, and 500 people won with 8 hits, 516 were awarded with 3, and 56 players with 2 hits.
In the regional draw, the Trem das 11 also awarded 12 players in the following locations: Paraisópolis, Divinópolis, Barbacena, Bicas, Senador Modestino Gonçalves, Brasília de Minas, Monte Alegre de Minas, Teófilo Otoni, Central de Minas, Três Marias, and Belo Horizonte. In this awarding modality, the bettor who registers their ticket on the website tremdas11.com.br, if drawn, has their prize doubled.
Following the success of the Scratch Card®, which has already awarded more than 800,000 people in 2024 and is present in about 2,000 sales points, the Trem das 11 also plays an essential role in raising funds for government social programs. From the total net revenue, 21% are reverted to the Loteria Mineira and part of the value will be allocated to income and employment generation projects, as well as supporting the creation of nurseries, hospitals, and social entities.
Accompanying the wide reach of the first product launched by the MSL Group, the Trem das 11 is already in thousands of sales points that sell the Scratch Card® and can be found throughout the state of Minas Gerais.
Resulting from a consortium between the two main global lottery providers, IGT and Scientific Games, with more than 35 years of experience and structure to operate lottery systems in over 100 countries, MSL also counts on the expertise of the national company SAGA BGI. "We are a group with extensive experience in the lottery sector in Brazil and have prepared significant investments in marketing. Moreover, we count on the knowledge of leading global market companies," says Roberto Quattrini, CEO of the MSL Consortium.
The segment continues to expand in other markets around the world. In Italy, IGT and SG launched the national instant ticket lottery in 2004 and increased sales from approximately U$S 400 million to over U$S 11 billion. In New Jersey (USA), IGT and SG jointly manage the lottery since 2013 and have seen an annual sales increase of 20% since the start of the contract.
MSL – Trem das 11® and Scratch Card®
www.tremdas11.com.br
www.raspadinha.com.br
Instagram / Facebook / YouTube / X / TikTok: @tremdas11 @raspadinha.oficial
Source: GMB
The Scratch Card®, an instant lottery game from MSL and Loteria Mineira, reached the impressive mark of more than 800,000 winners across the state of Minas Gerais in just over a year since its launch. Officially introduced in October 2023, the Scratch Card® is recognized for its high chances of winning (the probability is that one in every four tickets is a winner) and guaranteed fun.
There are four game options, offering the bettor the possibility to choose according to their preferences for color, theme, and prizes. The tickets are available in values of R$ 2, R$ 5, and R$ 10, and if the player is awarded, they can redeem their prize immediately, upon validation of the card. Prizes can reach up to 250,000 reais.
Almost a year after the success of the Scratch Card®, the MSL Consortium also launched, in the "Passive or Traditional Lottery" modality, the Trem das 11. With just three months of existence, the game has already awarded more than 12,000 people. Available with printed tickets and weekly draws, the Trem das 11 offers prizes of up to R$ 500,000 in the COMPLETINHA modality.
In addition to providing entertainment, the games play a fundamental role in raising funds for government social programs. From the net revenue, 21% are allocated to the Loteria Mineira, with part of this value being invested in income and employment generation projects, as well as initiatives to support the construction of nurseries, hospitals, and other social entities.
The Scratch Card® has achieved great adoption in Minas Gerais, and the Trem das 11 is already present in thousands of sales points, becoming easily found throughout the state.
MSL – Mineira da Sorte Lottery Consortium
Resulting from a consortium between the two main global lottery providers, IGT and Scientific Games, with more than 35 years of experience and structure to operate lottery systems in over 100 countries, MSL also counts on the expertise of the national company SAGA BGI. "We are a group with extensive experience in the lottery sector in Brazil and have prepared significant investments in marketing. Moreover, we count on the knowledge of leading global market companies," says Roberto Quattrini, CEO of MSL.
The segment continues to expand in other markets around the world. In Italy, IGT and SG launched the national instant ticket lottery in 2004 and increased sales from approximately U$S 400 million to over U$S 11 billion. In New Jersey (USA), IGT and SG jointly manage the lottery since 2013 and have seen an annual sales increase of 20% since the start of the contract.
MSL – Trem das 11® and Scratch Card®
www.tremdas11.com.br
www.raspadinha.com.br
Instagram / Facebook / YouTube / X / TikTok: @tremdas11 @raspadinha.oficial
Source: GMB
