The seminar will take place from March 25 to 27 in Buenos Aires, Argentina.
Argentina.- The Ibero-American Corporation of State Lotteries and Betting (Cibelae) shared more information about the "1st Ibero-American Seminar on Lottery Marketing", a pioneering event that will be held from March 25 to 27 at the DoubleTree by Hilton Hotel in the city of Buenos Aires, in collaboration with ONCE from Spain.
Under the motto "From challenges to opportunities", this seminar will bring together more than 150 key professionals from the sector, including marketing and communication managers, brand managers, presidents, and leaders of Ibero-American lotteries, to address the most urgent challenges and explore the opportunities that marketing offers in the field of lotteries and official gaming.
The seminar will focus on seven fundamental challenges that define the present and future of marketing in the sector:
According to Cibelae, the sessions, which will be conducted in Spanish with simultaneous translation into Portuguese and English, will guarantee broad and enriching participation, promoting the exchange of ideas, success stories, and innovative strategies.
As a highlighted closing of the seminar, the first edition of the Cibelae Awards for Lottery Advertising will be celebrated, a contest that will recognize creativity, innovation, and effectiveness of advertising campaigns in the sector. Categories will include: Institutional Ads and Commercial Ads.
The awards will evaluate not only aesthetics and visual impact but also the emotional connection with the audience, always within a context of Responsible Gaming. Ads premiered and broadcast during the year 2024 can participate.
From Cibelae they explained: "Marketing plays a crucial role in the lottery and official gaming sector. Beyond boosting visibility and brand recognition, it is the bridge that emotionally connects lotteries with their players."
They added: "In a competitive environment, adopting effective marketing strategies not only allows standing out in the market and increasing sales but also highlights the value of each product, promotes responsible participation, and builds relationships based on trust."
They also assured that when marketing aligns with good practices of Responsible Gaming and transparency, the positive impact multiplies. In their statement, Cibelae affirmed: "This ensures that players feel informed and secure in their decisions, strengthening the sector's reputation while protecting the consumer and promoting a sustainable ecosystem."
Soon, the event website will be available, with detailed information about the program, the protagonists, registrations, as well as the rules and conditions for participating in the Cibelae Awards for Lottery Advertising.
