Pragmatic Play has entered the fast lane of motorsport by becoming the main sponsor of the MotoGP team Aprilia Racing for the 2025 season. The sponsorship will ensure that the renowned supplier is prominently featured on the bikes, gear, and other promotional materials of the team throughout the next MotoGP season, with the first race scheduled for March 2.
The Aprilia Racing, the most successful European factory team in the FIM Grand Prix World Championship, aims to start the season with full force with its riders, Marco Bezzecchi and last year's world champion, Jorge Martín.
The partnership with Aprilia Racing brings Pragmatic Play closer to millions of fans around the world. Moreover, it marks the second major sponsorship of the award-winning supplier in recent months, following a deal with the iconic music festival Tomorrowland Brasil at the end of last year – the first of its kind in the iGaming industry.
As the main sponsor of Aprilia Racing, Pragmatic Play not only expands its reach to new global audiences but is also set to offer fans unique and immersive experiences both on and off the tracks.
Irina Cornides, Chief Operating Officer of Pragmatic Play, stated: "With its rich tradition in racing, relentless pursuit of success, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play. We are very pleased to announce this sponsorship and look forward to elevating the fan experience worldwide".
Massimo Rivola, CEO of Aprilia Racing, commented: "We are particularly pleased to welcome a new partner of the caliber of Pragmatic Play. This partnership represents the union of two companies that share values of innovation, passion, and pursuit of excellence. The goal is to build a collaboration based on trust, innovation, and a shared medium to long-term vision".
Pragmatic Play, headquartered in Gibraltar, is a leading provider of games, offering player favorites to the most successful brands globally in the iGaming industry.
With a single API, the company offers a multi-product portfolio that includes award-winning slots, live casino, bingo, virtual sports, sports betting, and more, available in all major regulated markets, languages, and currencies.
Source: GMB
