Betano, a leading brand in online betting and gaming in Brazil, has just inaugurated its new headquarters of almost 4,000 square meters in the city of São Paulo. For the brand, which was the first authorized by the Ministry of Finance to operate legally in the country, this new space will be a center of innovation, collaboration, and strengthening of its leadership position in the sector.
"Today I am pleased to share a great achievement: the inauguration of the new Betano office, a brand of Kaizen Gaming in Brazil! I thank everyone who is part of this incredible journey – employees, partners, and the entire community that trusts in our work. This is just the beginning of a new chapter full of possibilities!", said Guilherme Figueiredo, Country Manager Brazil at Betano.
Betano received notification from the Ministry of Finance and was officially the first company authorized to operate in Brazil. The European operator was the first to file its license application, taking an important step towards full compliance with Brazilian regulations.
For Figueiredo, the sector is in a crucial phase. "The regulation of sports betting in Brazil comes to bring improvements and contribute to the further development of the market. And we continue with an increasingly robust global strategy", he stated.
The inauguration of the new space represents a unique moment in Betano's trajectory in the country. It is not just a physical change, but a reflection of its growth, leadership, and commitment to excellence in the Brazilian market.
Betano is committed to creating a safe environment for players, always prioritizing trust and integrity. Throughout the regulation process, the company has actively collaborated with local authorities, sharing its international know-how and providing resources to the legislature.
"These are just the first of many measures we will take within the new regulatory framework, which gives us the opportunity to contribute to the creation of an even safer and more transparent environment. It is a milestone for our industry that will benefit all involved. We will continue working with local authorities and associations to shape the future of the industry", highlighted Figueiredo.
Betano already invests in the growth of sports in Brazil, sponsoring the Brasileirão Betano, the Copa Betano do Brasil, and former Formula 1 driver Felipe Massa, who serves as the brand's ambassador in the country. In addition, it has been the master sponsor of major Brazilian football clubs.
These actions, combined with exclusive global sponsorship agreements, such as partnerships with CONMEBOL for the Copa América 2024 and UEFA for Euro 2024, as well as the Europa League and Conference League, have consolidated Betano as one of the most beloved brands by Brazilian players.
Betano
Betano was created to offer excellent experiences through its platform, accessible on desktop, laptop, tablet, mobile, and Android app. The operator's goal is to continuously evolve the betting experience, entertaining millions of customers in a fun and responsible way.
In Brazil, Betano holds the naming rights for competitions such as the Brasileirão Betano and the Copa Betano do Brasil. The brand is operated by the Kaizen Gaming Group, one of the largest and fastest-growing global operators, with a presence in 18 countries and plans to expand to 26 markets by 2026.
Source: GMB
