BETesporte, a sports betting company authorized by the federal government, has signed a contract with the São Paulo Football Federation (FPF) to sponsor the São Paulo Championship of 2025. The agreement includes brand exposure in various formats during the competition matches. The company also made an agreement to air advertisements during the breaks of broadcasts on CazéTV.
As one of the first betting companies to comply with Brazil's regulatory process, BETesporte believes that its partnership with the FPF can bear good fruits for the brand, at a time of significant growth in the football betting sector.
"We are extremely excited about the partnership established with the FPF. The Paulistão is one of the most relevant state championships in Brazilian football and our presence in the matches is an excellent opportunity to strengthen the brand, reaching an even larger audience. Our commitment goes beyond supporting national sport, we are committed to promoting the values of responsible gaming and ensuring the safety of all bettors", states Vinicius Nogueira, CEO of BETesporte.
The initiative includes the promotion of the betting company on static boards around the field, backdrops, and LED panels during the games. Moreover, the contract includes the possibility of using double LED, an innovation from LiveMode, a partner company of the São Paulo Football Federation, with a continuous message to increase the visibility of the sponsoring brands during the tournament.
In addition to the partnership with the FPF, BETesporte has also made an agreement with CazéTV for the broadcast of the Paulistão, ensuring the brand's presence during commercial breaks, vignettes during the programming, and visual inserts while the ball is in play. Sponsored videos will also be displayed on social networks, highlighting the company's logo.
With the announcements made in recent weeks, BETesporte strengthens its role as a sponsor of national football and is now present in ten state championships (Paulista, Carioca, Gaúcho, Mineiro, Paranaense, Catarinense, Pernambucano, Cearense, Baiano, and Alagoano), as well as supporting the Copa do Nordeste.
Source: GMB
