A Genius Sports announced a strategic partnership with Index Exchange, one of the world's largest independent supply platforms, to create a marketplace through Index Marketplaces. This collaboration enhances the FANHub, a platform specifically created to reach sports fans, expanding access to premium and brand-safe advertising inventory on the web, mobile devices, and streaming TV.
The partnership connects FANHub's sophisticated sports advertising capabilities with Index Exchange's extensive network of publishers, covering more than 1,300 display and video publishers, 1,000 mobile apps, and over 120 streaming TV publishers.
This integration allows sports marketing professionals to leverage FANHub's real-time sports data and fan targeting capabilities, with advanced audience curation to reach proprietary and third-party audiences at scale.
“By partnering with Index Exchange, we are expanding FANHub's reach while maintaining our commitment to premium inventory and transparent reporting,” said Josh Linforth, CRO of Genius Sports. “This collaboration gives our partners access to high-quality placements across all channels, powered by our real-time sports data and fan-focused platform capabilities”.
A FANHub Marketplace via Index Marketplaces allows marketing professionals to:
* Maintain full control over media packages and targeting
* Activate business IDs to enable audiences matching customized inventory
* Maximize campaign efficiency without additional platform fees
* Benefit from transparent performance reporting
“Media buyers looking to reach sports fans require scale and precision to effectively engage their audience throughout the consumer journey,” said Daniel Fairclough, vice president of independent demand at Index Exchange.
“Our partnership with Genius Sports combines FANHub's innovative sports capabilities with our trusted publisher ecosystem, empowering sports marketing professionals to deliver impactful and contextually relevant campaigns during the most critical and engaging events, unlocking new possibilities in programmatic advertising”.
FANHub clients can now activate campaigns across Index Exchange's inventory through a streamlined workflow, combining sports-specific targeting and optimization with premium publisher reach.
Source: GMB
