Altenar has increased its focus on the North American iGaming market with the appointment of Matthew Ferrara as sales manager. He now strengthens the company's team and will primarily focus on this important jurisdiction, as the sports betting provider seeks to expand its operation in the region;
Based in Miami, Ferrara spent two years working in Croatia as a live trader in US sports for Superbet before returning to the United States to join the micro-betting provider Kero Sports as a business development manager, specializing in outside sales and strategic partnerships.
He now strengthens Altenar's sales team and will primarily focus on the North American market, as the sports betting provider seeks to expand its operation.
"My previous roles have given me a good understanding of the sports betting sector from both a B2B and B2C perspective, understanding the pain points and what an operator is looking for in a sports betting solution", commented Matthew Ferrara, sales manager at Altenar.
“There was a lot of appeal in joining Altenar, especially the back office tools and the trading team. Paired with the use of official data and leading data providers, operators will have a significant competitive advantage and an offering tailored to their regulatory needs”, he adds.
“The fact that Altenar already has so many clients also means that the company has the experience of what works best in each market and what the user preferences are in each region. Having such a strong product is a major appeal and I am excited to meet new potential clients to highlight what we can do”, concludes Ferrara.
“We are very pleased to have brought Matthew on board to strengthen our sales operation in North America, among other markets. He has a strong understanding of the operators' needs and will be a valuable asset as we look to bring more North American clients on board”, said Charlie Williams, commercial director at Altenar.
Source: GMB
