SOHO Sports & Brands proudly announces that it is the official and exclusive licensee of the Maradona brand in Brazil. The image of the Argentine idol has enormous potential in the iGaming market, with various opportunities for exploitation and can be used as an ambassador, strengthening the presence of betting platforms with his charisma and sports legacy.
"As a meeting point between enthusiasts and lovebrands, it is an honor to represent one of the greatest icons of world football. Our mission is to connect the magic of the eternal number 10 to unique experiences and products that celebrate his unparalleled legacy", comments CEO Fernando Paz.
The agency's goal, which also holds global rights, is to connect Maradona's magic to fans, promoting experiences, products, and initiatives that celebrate his greatness and cultural influence.
Exploration of the Maradona brand in the iGaming market
The Maradona brand presents enormous potential in the iGaming market, with various opportunities for exploitation. The image of the idol can be used as an ambassador, strengthening the presence of betting platforms with his charisma and sports legacy.
In addition, the creation of exclusive content and branded content involving Maradona will allow greater engagement with the audience, transporting the passion of football to the digital environment.
Not least, there is the possibility of developing thematic games with Maradona as the protagonist, offering interactive experiences that connect his story with fans, while creating new business opportunities for brands in the iGaming sector.
SOHO Sports & Brands is a strategic bridge that connects brands to the sports universe, transforming passion into results.
With multi-sector expertise and privileged network, it operates behind the scenes to create connections that accelerate businesses, combining the professionalism of consultancy with the dynamism of sport.
Its mission is to be the meeting point where brands discover unique opportunities to engage their audiences through the transformative power of sport.
Source: GMB
