The Saginaw Chippewa Indian Tribe of Michigan will present Play’n GO content in the North American state through playeagle.com.
Press release.- Play’n GO announced today, Monday, January 13, its first tribal operator partnership in the United States with Eagle Casino & Sports in Michigan.
The gaming giant founded in Sweden now operates in five U.S. states and this partnership is the first with a tribal operator. Starting today, players at Eagle Casino & Sports on playeagle.com in Michigan will have access to classic Play’n GO titles such as Reactoonz, Fire Joker, and Piggy Blitz.
Play’n GO first entered the U.S. market in 2022 and since then has been licensed in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut.
See also: Play’n GO games are now available in Brazil
Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: "Innovation is at the heart of everything we do at Play’n GO, and we are thrilled to launch today our first Tribal Operator partnership with Eagle Casino & Sports. Tribal operators are synonymous with gaming in the United States and it is an honor to see our content live on such a platform. We look forward to many years of mutual success with our friends at Eagle Casino & Sports."
The ceremony held in Barcelona recognizes companies in the online gaming sector.
Press release.- SOFTSWISS has won the categories Best Advertising and Marketing Campaign and Best Customer Service at the European iGaming Awards 2025.
The ceremony, held in Barcelona, recognizes companies in the online gaming sector. SOFTSWISS was awarded for its commitment to innovations at all levels, from products and customer service to marketing promotion. The cutting-edge approach has established the company's reputation in the European igaming landscape.
Presented in October 2023 in Malta, the award-winning "Grab Success" campaign once again captured the attention of experts after its triumph at the EGR Marketing & Innovation Awards 2024. To enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented with key images of the company executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide.
Valentina Bagniya, Chief Marketing Officer of SOFTSWISS, commented: "We are proud to see that our marketing efforts have been recognized by the industry. The 'Grab Success' campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating a high level of engagement with our target audience, both online and offline. Our goal is to create campaigns that speak to the aspirations of our audience and reflect the creative spirit and innovative technologies of SOFTSWISS."
The Best Customer Service award recognizes SOFTSWISS's managed services, which offer a full range of customized solutions to ensure players have the best possible experience. These services, which include frontline support, anti-fraud support, VIP player support, player retention and reactivation, and content management, provide operators with the tools to maintain an attractive and safe gaming environment.
See also: F1 icon launches the new SOFTSWISS series on YouTube
Artyom Rudakov, head of managed services at SOFTSWISS, added: "This recognition is incredibly significant for our team. It celebrates the dedication, knowledge, and passion we bring to each project. We believe in creating genuine connections with our partners and players, and this award inspires us to continue improving our approach and ensures we keep providing top-level support to our clients."
With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.
