Novomatic's online gaming division Greentube has announced a new partnership with bet365, where the operator will distribute the supplier's games in the Brazilian market.
Following this latest deal, Greentube's games such as Piggy Prizes and Diamond Link are now officially live on the bet365 platform in the newly regulated Brazilian online gaming market.
This latest expansion move comes after Greentube further entered the market, previously partnering with Veikkaus to debut in Finland in October 2024.
Additionally, the company further ventured into the US market in the fourth quarter of 2024, reaching a content distribution agreement with Hard Rock Digital in New Jersey.
Speaking on this latest development, Greentube's Commercial Director David Bolas stated: "We are thrilled to launch this service on the first day with such an important partner as bet365 in a newly regulated market. This partnership will allow us to further expand our gambling business in Brazil.
The new regulatory environment provides us with an exciting opportunity to continue delivering top gambling content while ensuring a safe and enjoyable experience for players."
This latest news comes as a very busy month for bet365 is about to end, with the operator kicking off the new year with its FY2024 report, showing a turnover of GBP 3.72 billion (USD 4.63 billion).
Worth noting: Greentube and bet365 are among the first 68 online gambling institutions authorized to operate in Brazil's newly regulated iGaming market.
Subsequently, bet365 announced a Brazil-based partnership agreement with Incentive Games earlier this week, and it was revealed that the company's owner is one of the top taxpayers in the UK for 2024.
Regarding this latest partnership agreement, a bet365 spokesperson also stated: "We are delighted to partner with Greentube to bring their diverse range of games to our platform in Brazil. Greentube is known for providing quality content, which perfectly aligns with our commitment to offering the best gaming experience to our customers. We look forward to a successful partnership to enhance our product in this exciting new market."
