Through this new agreement, the company will provide a wide range of content.
Press release.- EveryMatrix won a highly competitive public procurement process to provide Norsk Tipping, a member of the World Lottery Association (WLA), with a wide range of in-house and aggregation content, as well as custom casual game development. The agreement is the largest ever made by the company with SlotMatrix and covers two main areas.
In the first, SlotMatrix, the aggregation platform of EveryMatrix, will provide Norsk Tipping and its players with a wide range of premium online casino content from third parties, in addition to new and existing in-house titles from its own studios. The agreement includes Fantasma Games, a company recently acquired by EveryMatrix, as well as Armadillo Studios. EveryMatrix Games will significantly increase its game production in 2025.
In the second area, EveryMatrix Games will provide third-party content for Yezz from Norsk Tipping, a range of entertaining casual mobile games that appeal to next-generation players and generally involve longer session times.
The company said: "The fastest growing technology provider in the industry successfully won the procurement process and a new long-term contract and will immediately begin working to add more innovative content to Norsk Tipping's portfolio."
The Norsk Tipping-EveryMatrix partnership extends for almost a decade when both companies first signed their initial content integration platform agreement in 2016. Since then, EveryMatrix's CasinoEngine platform has powered the operator's casino offering, providing its players with a diverse range of content.
Norsk Tipping is Norway's state-owned gambling company and market leader in the country. It has an extensive retail and online portfolio, which includes lottery games, scratch cards, online casino, and sports betting. Since its foundation in 1948, the profits from the company's operations have been channeled back into the Norwegian sports and cultural sector.
See also: EveryMatrix surpasses the EUR100m EBITDA barrier in 2024
Ebbe Groes, CEO and co-founder of EveryMatrix, said: "I am delighted that Norsk Tipping, one of our most valuable partners, has chosen to continue trusting us after almost 10 years of collaboration and we look forward to working together for even more years."
Lars Martin Ottesen, casino product manager at Norsk Tipping, added: "We are pleased to extend our partnership with EveryMatrix to be able to obtain casino content that matches our ambitions in the coming years. We are confident that EveryMatrix's experience will provide great value to Norsk Tipping and support us in our overall content strategy."