LiveScore Group has launched its LiveScore Bet brand in Bulgaria, enhanced by a partnership with ex-footballer Dimitar Berbatov.
The former Manchester United and Tottenham player is the company’s brand ambassador in its new market.
He will represent LiveScore Media and LiveScore Bet brands across Europe on campaigns, content and media.
“The move marks an exciting milestone for the brand as it continues to expand its global footprint into new, growing markets,” LiveScore Group said.
The company’s launch in Bulgaria follows its exit from the Netherlands market late last year.
