The overseas board game market is different from the domestic board game market, full of unknowns and uncertainties. Therefore, in order for board games to successfully go overseas, it is essential to first understand the process and steps of taking board games overseas.
What is the process for board games to go overseas?
Firstly, when taking board games overseas, it is necessary to consider what type to choose, whether it is poker, casual, or entertainment. Different types of board games use different models and frameworks, which requires game manufacturers to have their own ideas, which relates to the choice of countries to enter and subsequent development planning.
First, determine the type of game for overseas.
Different types of games have different developments in different countries, including official policies, market environments, and public preferences. After determining the type of game for overseas, it is necessary to filter the countries suitable for this type of game, and the filtering process must be adapted to the local conditions.
Second, clarify the countries for overseas expansion.
Different countries have different gameplays, such as Rummy and TeenPatti local gameplay in India, Texas-style international gameplay, and Slots gameplay. The corresponding market for going overseas is to choose local gameplay, international common gameplay, or other options, all of which need to be considered.
Third, confirm the gameplay of the overseas board games.
Fourth, organize your resources.
That is:
(1) What is the budget for going overseas? How is the budget allocated at different stages.
(2) How to promote the game? Most overseas markets use social media such as Facebook and Twitter. Board games going overseas can use these social media for publicity and promotion or game operations, and it is necessary to understand overseas social media in advance.
Fifth, address differentiation.
For board games, there is still a big difference between foreign and domestic. Not just in gameplay.
(1) First is the difference in login methods. Domestic login methods are nothing more than mobile SMS verification, binding login with domestic mainstream social app accounts, but it is not the same overseas, overseas users have their accustomed login methods.
(2) The difference in payment methods. Domestic payment methods are mainly WeChat, Alipay, credit cards, and bank cards, while overseas are PayPal, credit cards, e-wallets, and other local payment methods, so it is necessary to have corresponding solutions for interfacing these payments.
Going overseas with games is actually like running an independent site selling virtual goods, and in terms of payment collection, it is the same as with virtual products, and there is no need for delivery and no logistics, which can save a lot of transportation costs.
PASA has great advantages in interfacing independent site payments and game overseas collections, not only providing corresponding payment methods but also ensuring payment security, and providing standard API interface documentation, facilitating the interfacing of game programs.
