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Merkur Slots Fined Nearly £100,000 by UK Gambling Commission

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GAN has enhanced its platform offering to social casino operators across North America by inking a deal with Stakelogic.

Through the partnership, GAN has agreed to distribute Stakelogic’s in-house igaming content to the social casino brands it works with in the US, as well as the studio’s live casino products. 

The deal sees Stakelogic tap into the rapidly expanding social casino sector, while marking a ‘major advancement’ for the space by combining social casino with live dealer gaming. 

Stephan van den Oetelaar, CEO at Stakelogic, commented: “We’re thrilled to join forces with GAN to bring our slot and live casino products to the US social casino market. This partnership allows us to swiftly roll out our content across the country, delivering a unique gaming experience tailored for American players. 

“We believe branded, custom-made content will become the industry standard in the coming years. In the months ahead, we will work closely with GAN and its social casino operators to develop a truly bespoke offering that sets a new benchmark for player engagement and entertainment.”

As a part of Stakelogic’s content offering, GAN’s partnered social casino brands will gain access to live dealer titles, such as roulette and blackjack, alongside game shows like Super Stake Roulette 5,000X and Super Wheel – The Live Game Show.

Additionally, brands working with GAN will benefit from custom-branded slots and live products designed specifically for their platforms. 

Guiseppe Gardali, President B2B at GAN, added:“With our partnership with Stakelogic, GAN is elevating social casino entertainment to a whole new level. Stakelogic’s hybrid slots, which blend traditional slots with live casino elements, are truly groundbreaking for the industry. 

“Live casino is still an emerging concept in the US, and thanks to Stakelogic, we’re able to lead the way in delivering the most innovative and high-quality gaming experiences available today.”

Merkur Slots has been ordered to pay a fine of nearly £100,000 for failing to meet social responsibility standards at one of its game centers in the UK.

The £95,450 (about $119,258) fine resulted from an investigation by the UK Gambling Commission after a customer in Manchester lost £1,981 (approximately $2,476) in only three days.

The UK Gambling Commission believes that the operator of Merkur Slots “failed to interact with the customer” as they gambled for almost five hours on November 1, 2023. A similar failure was also found with the same player gambling for nearly 12 hours on November 3, 2023.

These social responsibility failures breached the Licence Conditions and Codes of Practice (LCCP), of which land-based locations must “interact with customers in a way that minimises the risk of customers experiencing harms associated with gambling.”

Gambling Commission CEO Andrew Rhodes said: “This was a clear-cut case of an operator failing to follow rules aimed at keeping consumers safe from harm”.

He added: “In recent years there have been a number of cases of online gambling businesses failing to meet their social responsibility obligations – but this investigation shows that land-based operators also need to make sure they are minimising the risk to customers experiencing harms associated with gambling.”

“All operators should make sure that not only do they have policies and procedures aimed at preventing harm in place, but also that staff are effectively trained to follow and implement them.”

The Gambling Commission recently confirmed that Stake would cease operations in the UK after adult content was found linked to the branding. As a result, the commission has written to Everton, a premiere league soccer team, advising to change its front-of-shirt sponsorship. The Merkur Slots fine happened just hours after this decision was made.

Also in the news, a new Google gambling advertising policy targes loopholes.

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