The deep understanding of operator and customer’s needs of this executive honed over 14 years in various roles positions him well to drive value for business customers and align offerings with their goals. A prominent global provider, transforming the world of online gaming, iLottery and entertainment, Aristocrat Interactive communicated the designation of industry veteran Nir Hakarmeli as the new Managing Director of its iGaming & Sports division.
This strategic hire underscores Aristocrat Interactive’s commitment to enhancing its digital offerings and expanding its presence in the international online gaming and sports betting markets.
In his new role at Aristocrat Interactive, Nir will lead the iGaming & Sports division, focusing on expanding the company’s portfolio with complementary products and content for both land-based and online operators in major regulated markets. His deep understanding of operator and customer needs, honed over 14 years in various B2C roles, positions him well to drive value for business customers and align offerings with their goals.
Moreover, he has over a decade of extensive experience in the gaming industry, having held key leadership positions across several prominent organizations. Most recently, he served as the International Managing Director at Evoke, where he played a pivotal role in steering the company’s international operations and growth strategies. Prior to that, Nir was the Gaming Director at William Hill, contributing significantly to the company’s gaming initiatives.
Moti Malul, CEO of Aristocrat Interactive, commented: “We are on an exciting journey at Aristocrat Interactive and the addition of Nir to the team showcases our commitment to our operators and partners. With his extensive experience and knowledge, I have no doubt that we can continue to delight our partners by taking their business not only to new levels, but to new heights.”
As for Hakarmeli, he shared his enthusiasm about joining Aristocrat Interactive by stating: “What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide. The chance to contribute to this progress and lead a team with the potential to become a true global leader in the coming years is incredibly motivating.”
