The esports division of Kambi Group, Abios, has agreed to establish a multi-year partnership with Kindred Group.
Through this deal, Abios will provide a complete esports package to two of Kindred's brands, namely Unibet and 32Red, which includes odds, data, widgets, and evergreen content.
The deal will utilize Kambi's Odds Feed+ API and Abios's odds feed, covering esports such as e-football and e-basketball, as well as games like "Counter-Strike 2", "League of Legends", "Dota 1", and "VALORANT".
The two companies have collaborated previously, with Abios already providing esports odds services for Kambi's Turnkey Sportsbook.
Anton Janér, Managing Director and Co-founder of Abios, stated: "We are thrilled to strengthen our cooperation with Unibet and the global leader in sports betting and gaming markets, Kindred Group.
“This agreement demonstrates the value of Abios's full suite of esports odds and our ability to provide innovative solutions that meet the evolving needs of operators and enable them to attract new audiences through the growth of esports.”
It is worth noting: Kambi acquired Abios in 2021
Ben Colley, Director of Sports Betting at Kindred Group, added: “As the popularity of esports continues to grow, we must provide our customers with the best experience in this exciting category.
“By expanding our partnership with Abios through Kambi's Odds Feed+ API and leveraging their deep expertise and esports odds solutions, we ensure that we are always at the forefront of esports betting, offering our players unparalleled products and services.”
Last month, Abios collaborated with Belgian operator Bingoal to provide waste management services, following which the two parties reached this deal.
