Kwiff has partnered with Millwall Football Club to become the sleeve sponsor for the club's FA Cup fifth round match against Crystal Palace this weekend.
Millwall will face the Eagles at Selhurst Park Stadium, competing for a spot in the quarter-finals of the world's oldest national football competition, with Kwiff's logo appearing on the Lions' shirt sleeves.
Last month, QuinnBet was appointed as the official sponsor of Millwall and signed an initial two-year agreement. This agreement benefits the online sports betting and casino operator with both offline and online brand exposure.
Good news: Kwiff announced last week a partnership with Seconds Out, marking its first foray into boxing advertising.
Kwiff's Acquisition Director Garry McGibbon said: "We at Kwiff are thrilled to partner with Millwall Football Club ahead of this weekend's FA Cup match."
"We pray that the Lions can advance to the next round with their formidable strength!"
James Voisey, Commercial Director of Millwall Football Club, added: "We are delighted to have Kwiff join us for this weekend's FA Cup fifth round match against Crystal Palace."
"These guys have been very generous in supporting us, so we hope they can bring us good luck and stand on the side of victory!"
For Kwiff, the company has recently launched a new responsible gaming tool called "Curfew," which allows users to block access to the platform during specific times of their choosing.
