Supplier BGaming announces a partnership with São Paulo's A7MA Art Academy. This collaboration will support local artists, with a focus on cultural integration within the community.

A7MA Art Academy is dedicated to supporting contemporary art, with a focus on street culture. It provides artists with a space to collaborate and gain exposure in the São Paulo art scene.

BGaming is expanding its collaboration with A7MA, moving from charitable work to a large-scale CSR-driven art program. As part of the collaboration, BGaming will integrate A7MA's creative talents into its "When Art Meets Games" project, which will be exhibited at the BiS SiGMA Americas exhibition.

At the event, two A7MA artists will create a piece that reinterprets BGaming's "Elvis Frog in Vegas" character. This collaboration will explore different artistic interpretations of the brand's established elements.

Good news: BGaming will sponsor an exhibition at the A7MA gallery from March 22 to April 17, focusing on showcasing local artists' works and supporting the São Paulo art scene.

BGaming's Chief Marketing Officer Kate Puteiko said, "At BGaming, we aim to break boundaries and change perceptions of the iGaming industry. Through our 'Art Meets Games' project, we continue to emphasize the importance of art in local communities and the key role artists play in developing local culture."

A7MA Art Academy artist and co-founder Marcos Ramos Enivo added, "We believe that supporting urban artists around the world, especially emerging artists from São Paulo, is crucial for the development of contemporary art. By creating spaces that give these artists exposure, we not only nurture local culture but also provide new perspectives on how people view and interact with the city."