Argentina is globally known for its football heroes, but the country is also striving to make its mark in the eSports scene. With the growing popularity of eSports, the demand for betting in this new segment is increasing, and Altenar can assist by offering a premium eSports product, providing players with a complete betting experience.
The talent of Lionel Messi and Diego Maradona helped Argentina dominate global football in 1978, 1986, and 2022. Now, for the new generation, the challenge is to achieve similar success in eSports.
The popularity of cybercafes, coupled with the lockdowns caused by the Covid-19 pandemic, has boosted the growth of eSports in Argentina, especially in titles like CS:GO, Rocket League, and Fortnite.
Organizations such as 9z, Furious Gaming, and True Neutral have already represented Argentina in international tournaments. Moreover, some of the country's most well-known teams joined last year to create the Argentine Chamber of Electronic Sports (CADE).
The mission of CADE is "to act as the main representative and advocate for teams, players, societies, and organizations within the eSports industry"
Buenos Aires, the country's capital, also recently hosted a major CS2 tournament, organized by eSports event producer PGL, at the iconic Teatro Gran Rex.
With the continuous growth of eSports, the demand for betting in this segment continues to increase. Altenar meets this need with a premium eSports product, offering features such as:
-Independent lobby that can function as a landing page
-Exclusive official data to ensure accuracy and reliability
-Legal use of logos and images for an immersive experience
-Integrated navigation and customized streaming player
Additionally, new enhancements for the eSports lobby are already in development, including live scoreboards and a real-time match tracker to further enhance the player experience.
Sales Manager Frederico Caputi highlighted: "Our independent eSports lobby is unmatched in the industry and is perfectly adapted to the growing demand we have observed in Argentina and throughout Latin America. The average age of eSports bettors is increasing, as well as the revenue and average bet value. Therefore, it is essential to enable our clients to capitalize on this trend."
Altenar will be present at SAGSE Latam 2025, in Buenos Aires, on March 19 and 20. Schedule a meeting to learn more about our innovative eSports product, part of our fully managed sports betting solution.
Source: GMB
