Operator bet365 announces the launch of the "Sub On Play On" football promotion, which will be carried out in multiple legal jurisdictions in Europe.  

As a new addition to its football promotion portfolio, bet365's latest plan allows bettors to place bets on specific players, and the bet will continue even if the player is substituted - because the bet will extend to the game of the player who replaces him.  

Moreover, if the player's bet is still not completed, this feature allows the substitute player to complete the bet. For example, if Jude Bellingham is replaced by Cole Palmer, the bet will continue, betting that he will score two goals. If Bellingham scores one goal and Palmer scores the second, the bet will be effective.  

Commenting on this latest development, a spokesperson for bet365 said: "We are excited to offer Sub On Play On to our global customers. We believe it will quickly become a favorite among fans, joining our existing outstanding football promotion portfolio."  

For the operator, the start of this year has been busy, with the company announcing this week its entry into the Serbian market, as part of its latest European expansion strategy.  

It is noteworthy that in the fiscal year 2024, bet365's turnover reached 3.72 billion pounds (4.81 billion US dollars)

Earlier this year, bet365's owners Denise, John, and Peter Coates announced that they were among the highest taxpayers in the UK for 2024, along with Betfred owner Fred Done, entering the top five. In January, bet365 also announced a "No Runner No Bet" promotion for horse racing to welcome the opening of the 2025 Cheltenham Festival this week.  

In recent related football betting news, Betfred boss Fred Done last month paid the price for Liverpool winning the Premier League championship early—delivering £1 million to fans who supported the Reds at the start of the season.