Soft2Bet has officially launched ElaBet.gr in Greece, marking another significant milestone in its strategic expansion across Europe. Securing a Greek operational license reinforces the company's commitment to regulated markets, bringing its industry-leading gamification capabilities to one of the continent's most established gaming landscapes.
This achievement reflects a collaborative effort among the product, compliance, and marketing teams at Soft2Bet, ensuring full alignment with the high standards set by the Hellenic Gaming Commission (HGC).
Greece represents one of the most dynamic and promising markets in the region, and Soft2Bet is confident that the unique offerings of ElaBet.gr will present new opportunities for the group and for Greek players.
ElaBet.gr enters the market with a fully customized approach, offering a highly localized gaming experience that sets it apart from existing operators. The brand features live casino tables in Greek and three exclusive games inspired by Greek mythology. Gates of Hades, River of Styx, and Medusa’s Madness have all been designed to resonate with local players and enhance engagement.
In addition to its customized content, ElaBet.gr is powered by Soft2Bet's award-winning gamification mechanics, providing a dynamic and mission-based experience that strengthens player engagement and retention.
The launch of the brand builds on Soft2Bet's proven track record in markets such as Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with a current application underway for a New Jersey license.
The founder and CEO of Soft2Bet, Uri Poliavich, commented: "We are not just launching a product. We are setting a new standard for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments. By meeting regulatory expectations and market demands, we are confident that our gamification-oriented approach will redefine the player experience in Greece".
The launch of ElaBet is a key step in Soft2Bet's broader European expansion strategy, demonstrating the company's ability to adapt, localize, and innovate in highly competitive regulated markets.
As Soft2Bet continues to grow, it remains committed to introducing market-leading products, strengthening its global presence, and delivering exceptional experiences for players and partners.
Soft2Bet is a leading provider of turnkey iGaming solutions offering high-quality products and services to online gambling operators.
The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds over 16 global licenses.
Source: GMB
