SOFTSWISS, a leading global provider of iGaming software, has launched a new edition of the iGaming Market Research in Brazil, offering a detailed overview of the newly regulated Brazilian market in 2025. This guide provides operators with insights into licensing, regulatory compliance, and trends as Brazil enters a new era of online gaming.
Brazil, the largest country in South America, has solidified its position as a high-potential iGaming market. With a population of over 218 million and a GDP of US$ 2.33 trillion, the country is one of the fastest-growing economies in the world. Digital adoption is also on the rise, with more than 86% of Brazilians actively using the internet and mobile penetration surpassing 97%.
After the official launch of complete iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at US$ 10 billion by 2029. To ensure sustainable industry development, the regulatory body has implemented strict compliance measures, player protection policies, and structured licensing frameworks.
The regulatory landscape in Brazil has undergone a substantial transformation, culminating in the enactment of Law No. 14.790 in 2023, which formalized the market, and the establishment of the Secretariat of Prizes and Bets (SPA) in 2024. From January 1, 2025, only licensed operators can legally provide online gaming and betting services.
Dario Leiman, head of business development in Latin America at SOFTSWISS, commented on the first months after the regulatory changes: “The regulation of Brazil's iGaming market has been one of the most significant milestones in the industry in recent years. While the new framework provides legal stability and clarity, operators must navigate a highly regulated environment with strict compliance requirements”.
“The first months of 2025 have already highlighted major challenges such as taxation structures and licensing complexities. However, this strict regulation also offers opportunities for well-prepared companies to establish a strong presence in this market”, he added.
The iGaming Market Research in Brazil is a vital resource for companies looking to enter or expand in the regulated market. The report provides an explicit analysis of the following critical aspects:
* Regulatory compliance: local ownership requirements, licensing processes, and tax structures, including specific costs and fees.
* Data security and protection: mandatory measures such as ISO 27001 certification, "bet.br" domain registration, and data storage in Brazil.
* Player behavior trends: preferences in online casinos and sports betting, including types of games and betting habits.
* Localization strategies: the importance of Brazilian Portuguese interfaces, mobile-first games, and local payment solutions like Pix.
* Advertising and payment regulations: compliance requirements, marketing restrictions, and the latest financial transaction rules.
As the regulated iGaming market in Brazil matures, operators must remain agile in adapting to legal developments and consumer expectations. With its extensive market knowledge and robust solutions, SOFTSWISS continues to assist industry participants in achieving sustainable growth in the region.
Notably, Rubens Barrichello, non-executive director for Latin America at SOFTSWISS, has been actively involved in the research relaunch process.
Leveraging his deep understanding of Brazilian consumer behavior and his experience in fostering local partnerships, Rubens provided valuable insights into market localization strategies and player engagement approaches, helping to ensure that the report reflects the unique cultural and technological landscape of Brazil.
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licenses and provides comprehensive software to manage iGaming projects.
The company's product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sports Betting Software, and the Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world's first Bitcoin-optimized online casino solution. The team of experts consists of more than 2,000 employees.
Source: GMB
