SOFTSWISS, a leading technology company with over 15 years of experience in iGaming, has received two awards at the SiGMA Africa Awards. Being recognized as "Best Platform" and "Best Marketing Campaign," the company affirms its commitment to innovation, excellence, and leadership in the industry.
The SiGMA Africa Awards serve as the grand opening of the SiGMA Africa Summit, an important event that celebrates the achievements of leaders and innovators in the African iGaming sector.
The awards honor exceptional contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the meeting.
Casino platform recognized for excellence
The SOFTSWISS casino platform, a leading industry solution that has been driving the success of operators for over a decade, secured the Best Platform award for the African market.
The casino platform is known for its advanced player management tools, seamless integration features, and robust security features. Powering more than 250 online casinos with over 6 million players worldwide, SOFTSWISS's flagship product plays a key role in shaping the online casino landscape.
SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.
Innovative approach to marketing campaigns
SOFTSWISS took home the Best Marketing Campaign award for "Cheers to 15 Years," a creative and engaging campaign that celebrates the company's 15th anniversary. The campaign showcased the impact, achievements, and contributions of SOFTSWISS to the industry, reflecting the creative spirit and innovative technologies.
"The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey", comments Valentina Bagniya, marketing director of SOFTSWISS. "Receiving this award underscores the impact of our dynamic approach to building a strong, recognizable, and reliable brand in the iGaming industry".
SOFTSWISS's campaigns consistently gain industry recognition, displaying an excellent cutting-edge approach and solidifying its position as a leader in iGaming marketing innovation.
‘Cheers to 15 Years’ is the third marketing campaign by SOFTSWISS recognized by industry leaders, following the revolutionary ‘Bringing the Heat’ and the brilliant ‘Grab Success’.
Source: GMB
