The measure seeks to strengthen control over the content distributed on the platform.
In a statement, YouTube announced that starting March 19, it will apply new restrictions to content creators who mention or promote certain online gambling services. With this measure, Google's video broadcasting platform aims to regulate this type of content to "protect its community and prevent the spread of services that do not comply with its safety policies".
The statement explains that, according to existing policies related to illegal or regulated goods or services, no method is allowed to direct viewers to gambling sites or apps that are not certified by Google.
“This now includes URLs, links embedded in images or text, visual presentations (including logos) or verbal references. Please note that content promising guaranteed returns can be removed regardless of whether the online gambling site or app has been approved by Google,” details the YouTube team.
It adds that content that does not infringe its standards but still presents representations or promotions of online casino sites or apps may have an age restriction, meaning that online gambling content (excluding online sports betting and representations of in-person gambling) will not be visible to logged-in users or users under the age of 18.
“We know this update may affect creators who focus on online gambling content, such as casino games and apps, but we believe these changes are a necessary step to protect our community, especially younger viewers. YouTube is committed to supporting creators while ensuring a safe and responsible platform for everyone,” the statement concludes.
Recently, Google announced a major update to its gambling and betting policy that will take effect on April 14, 2025. These new policies regarding gambling advertising could affect the dynamics of affiliates in regulated markets.
This review will include modifications in the specific guidelines for each country, in addition to incorporating more detailed explanations about the different categories of gambling and betting.
Google has made a preview of the updated policy available, allowing users and advertisers to familiarize themselves with the changes before they are officially implemented.
