The SiGMA Africa Awards recognize outstanding contributions in technology, marketing, operations, and player engagement.
Press release.- SOFTSWISS received two prestigious awards at the SiGMA Africa Awards. By winning the awards for "Best Platform" and "Best Marketing Campaign", the company demonstrates its commitment to innovation, excellence, and leadership in the sector.
The SiGMA Africa Awards kick off the SiGMA Africa summit, a key event that celebrates the achievements of leaders and innovators in the African online gaming sector. The awards recognize outstanding contributions in technology, marketing, operations, and player engagement, laying the groundwork for fruitful networking at the summit.
The Casino Platform of SOFTSWISS, a leading industry solution that has driven operator success for over a decade, won the award for "Best Platform" in the African market. This platform is known for its advanced player management tools, seamless integration, and robust security features. Powered by more than 250 online casinos with over 6 million players worldwide, SOFTSWISS's flagship product plays a fundamental role in shaping the online casino landscape.
Vitali Matsukevich, COO of SOFTSWISS, stated: "Winning the Best Platform award demonstrates our commitment to providing operators with cutting-edge technology and exceptional service. For over 12 years, our Casino Platform has propelled brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry."
SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.
SOFTSWISS won the "Best Marketing Campaign" award for "Cheers to 15 Years," a creative and engaging campaign that celebrates the company's 15th anniversary. The campaign showcased the impact, achievements, and contributions of SOFTSWISS to the industry, reflecting its creative spirit and innovative technologies.
Valentina Bagniya, Marketing Director of SOFTSWISS, declared: "The 'Cheers to 15 Years' campaign was more than just a celebration; it was a tribute to our partners, clients, and team members who have been part of this incredible journey. Receiving this award underscores the impact of our dynamic approach to building a strong, recognizable, and reliable brand in the online gaming industry."
The campaigns of SOFTSWISS consistently receive industry recognition, demonstrating an exceptional innovative approach and consolidating its position as a leader in marketing innovation for gambling. "Cheers to 15 Years" is the third marketing campaign of SOFTSWISS recognized by industry leaders, following "Bringing the Heat" and "Grab Success".
