The provider will integrate the sports betting company's Fast Markets into its data aggregation platform.
Press release.- OddsMatrix, the sports betting and forecasting company of EveryMatrix, has reached an agreement with the American micro-markets provider nVenue through which it will integrate the provider's micro-market products, allowing its clients to access the most popular sports in the American market, including American football, basketball, baseball, ice hockey, and motor sports.
As part of the agreement, nVenue will integrate OddsMatrix's Fast Markets into its data aggregation platform, focusing on football, and will distribute them to its clients, including major operator and provider brands in the U.S. and internationally.
OddsMatrix launched Fast Markets in time for the start of the 2023-24 football season, enabling operators to offer a variety of instant real-time betting options on a variety of individual game moments. Fast Markets offers leading bookmakers a wide range of time-based football betting options during the game, providing brands with an additional revenue stream across a variety of major leagues.
Micro-betting, popular in the regulated U.S. sports betting market, is a high-frequency, low-price sports betting product. They are increasingly considered a key driver for boosting live betting across various sports, creating new differentiation opportunities for operators and attracting a new generation of customers who prefer instant entertainment, thereby increasing player engagement and occasional spending.
Tor Skeie, CEO of OddsMatrix, said: "Micro-betting is one of the fastest-growing betting formats in North America, so we are thrilled to be able to offer our clients access to one of the most innovative products available through nVenue. Combining both technologies and offering our fast football markets to their clients was a no-brainer. We have aligned perfectly with the nVenue team since we started discussions about the partnership and are eager to see the results."
