The Spanish company and the energy drink company signed an exclusivity agreement.
Spain.- Grupo Orenes and Red Bull have announced a strategic collaboration that positions the iconic energy drink as the exclusive option in more than 390 leisure centers that the Spanish company operates in Spain and Andorra. Among these establishments are ODISEO, UNNIC, Invernadero, and the Orenes Sports Bar, which will now feature Red Bull prominently in their offerings.
Grupo Orenes stated that this alliance goes beyond product exclusivity: "It will not only be the official energy drink in our centers, but we will also promote activities and experiences specially designed for our customers and Red Bull enthusiasts." The collaboration seeks to transform the concept of leisure and entertainment, promising "unforgettable and exclusive moments" for those who visit these venues.
The union between both brands is based on a shared vision. As explained, both Grupo Orenes and Red Bull are "transgressive" and committed to elevating the leisure experience to a new level. "We share values such as innovation and the desire to offer our customers something different, moments that truly make a difference," highlighted by the leisure company.
